{"id":376199,"date":"2017-11-21T15:40:58","date_gmt":"2017-11-21T15:40:58","guid":{"rendered":"http:\/\/citifmonline.com\/?p=376199"},"modified":"2017-11-21T23:19:24","modified_gmt":"2017-11-21T23:19:24","slug":"mcvities-digestive-marks-anniversary-with-launch-of-national-consumer-promotion","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2017\/11\/mcvities-digestive-marks-anniversary-with-launch-of-national-consumer-promotion\/","title":{"rendered":"\u00a0McVitie\u2019s Digestive marks anniversary with launch of National Consumer Promotion"},"content":{"rendered":"<p>Pladis, the global biscuit, chocolate and confectionery company, which owns the iconic brands, Godiva, McVitie\u2019s and Ulker, has launched a national consumer promotion in Ghana to celebrate the 125<sup>th<\/sup> year anniversary of its much-loved McVitie\u2019s Digestive biscuits which are enjoyed all over the world.<\/p>\n<p>pladis recently announced the consumer promotion at a media launch event held in Accra, Ghana. The McVitie\u2019s Digestive 125<sup>th<\/sup> Anniversary promotion which commenced on 20<sup>th<\/sup> November 2017 will run for six weeks until 31<sup>st<\/sup> December 2017. At the end of the promotional period, a total of three consumers will be selected to win cash prizes \u2013 one person will win the grand prize of GH\u00a2 10,000, another person will win GH\u00a2 5,000, and the other will also win GH\u00a2 2,000. In addition, tens of thousands of consumers will win airtime of various denominations \u2013 GH\u00a2 1, GH\u00a2 2, and GH\u00a2 5.<\/p>\n<p>Commenting on the launch of the campaign to celebrate this key milestone, Mr. Ali Jaber, Managing Director, Sub Saharan Africa said: \u201c<em>From the moment McVitie\u2019s entered Ghana in 1980, almost 40 years ago, the McVitie\u2019s range of biscuits and the original McVitie\u2019s Digestive in particular, has enjoyed a lot of love and support from Ghanaian \u00a0consumers. We therefore decided to celebrate our significant 125<sup>th<\/sup> year anniversary milestone by running a promotion to reward our consumers who have made McVitie\u2019s Digestive and the McVitie\u2019s brand a great success story in the region<\/em>.\u201d<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-376203 size-full\" src=\"http:\/\/citifmonline.com\/wp-content\/uploads\/2017\/11\/Patrick-Osei-Adusah-pladis-Territory-Sales-Head-Ghana.jpg\" alt=\"\" width=\"740\" height=\"400\" srcset=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2017\/11\/Patrick-Osei-Adusah-pladis-Territory-Sales-Head-Ghana.jpg 740w, https:\/\/citifmonline.com\/wp-content\/uploads\/2017\/11\/Patrick-Osei-Adusah-pladis-Territory-Sales-Head-Ghana-300x162.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>To participate in the 125<sup>th<\/sup> anniversary promotion and stand a chance to win the exciting cash and airtime prizes, consumers need to:<\/p>\n<p><em>Buy the McVitie\u2019s Digestive 125<sup>th<\/sup> Anniversary special promotional 40g pack<\/em><\/p>\n<p><em>Look for the white label pasted on any of the special promotional packs<\/em><\/p>\n<p><em>Scratch the foil on the white label to reveal the unique promotion code<\/em><\/p>\n<p><em>Text the code on the white label to the SMS short code 1393 to enter the draws for a chance to win any of the promo prizes<\/em><\/p>\n<p>Explaining the selection process, Mrs. Toyin Nnodi, Marketing Director, pladis West Africa said: \u201c<em>To ensure the McVitie\u2019s Digestive 125<sup>th<\/sup> anniversary promotion is transparent and fair, every mobile number that enters into the promotion will have an equal chance of winning any of the airtime or cash prizes at any time throughout the duration of the promo, irrespective of when the number is entered into the promo<\/em>.\u201d<\/p>\n<p>Commenting specifically on the promotion, Mr. Ali Jaber further noted that, \u201c<em>the McVitie\u2019s Digestive 125<sup>th<\/sup> Anniversary Promotion is the first ever from the McVitie\u2019s brand. This campaign is driven by pladis\u2019s<\/em><em> commitment to promise happiness to the world with every bite through our range of high quality and delicious tasting biscuit and confectionery products.\u201d <\/em><\/p>\n<p>In November 2017, the company launched two (2) new products \u2013 McVitie\u2019s Digestive Choc Chip and McVitie\u2019s Hobnobs Choc Chip (the original Digestive and Hobnobs biscuits with chocolate chips embedded in the biscuits) into the Ghanaian market, expanding its portfolio of delicious tasting McVitie\u2019s biscuits, currently being produced in Nigeria.<\/p>\n<p>Products produced by pladis, including the original McVitie\u2019s Digestive, reach approximately 4 billion people worldwide.<\/p>\n<p>&#8211;<\/p>\n<p>Source:\u00a0pladis<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pladis, the global biscuit, chocolate and confectionery company, which owns the iconic brands, Godiva, McVitie\u2019s and Ulker, has launched a national consumer promotion in Ghana to celebrate the 125th year anniversary of its much-loved McVitie\u2019s Digestive biscuits which are enjoyed all over the world. pladis recently announced the consumer promotion at a media launch event [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00a0McVitie\u2019s Digestive marks anniversary with launch of National Consumer Promotion - Citi 97.3 FM - Relevant Radio. 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