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<\/p>\nCEO of one of the leading Insurance firms in Ghana, Metropolitan Life Insurance Ghana, AJ Kruger, has expressed optimism about insurance penetration in Ghana, although it currently stands at 2 percent.<\/p>\n
According to him, the increase in the country\u2019s GDP per capita and growth in retail banking penetration should see the insurance penetration rate increase. He noted that the increase in insurance will provide a huge capital market that businesses can tap into for growth.<\/p>\n
Mr. Kruger was addressing Metropolitan\u2019s employee awards ceremony dubbed \u201cNight of the Stars\u201d which was held at the Golden Tulip hotel, Accra. The event was to recognise employees who have made immense contributions to the company at the end of the business year, ending June 2014.<\/p>\n
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\u201cInsurance worldwide, including Ghana is hardly bought, but sold. This makes the role that our sales teams play, together with appropriate products and service delivery, in making both the industry and our company grow extremely important,\u201d AJ noted.<\/p>\n
Addressing sales executives at the ceremony chaired by the Insurance Commissioner, Lydia Bawa, Mr. Kruger noted consumer needs were changing and it was important that sales channels remain relevant. He added that technology, including mobile technology, the internet and social media, would play an ever increasing role in consumerism and urged salesmen and brokers not to see it as a threat but embrace it.<\/p>\n
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The special guest of honour at the ceremony was the former CEO of the Ghana Chamber of Mines, Rev. Dr. Joyce Rosalind Aryee, who urged the sales personnel to be diligent and persistent in the work they do. She encouraged the employees, especially the Corporate and Retail marketing teams, to strive for excellence and show a lot of commitment and hard work, noting that hard work always pays. She likened the sales person to the ant, and asked them to be focused and determined in order to excel in their endeavours.<\/p>\n
A number of officials from across the country were awarded for their outstanding contribution with the top award going to Eric Nyanteh of the Accra Zone, who was elated and motivated to do more.<\/p>\n
The Commissioner of the National Insurance Commission noted that the NIC will be implementing some new measures that will strengthen the insurance industry in Ghana. She said the new capital requirements to be introduced soon will see some mergers and acquisition in the next few years.<\/p>\n
Launching the 2015 awards, Mrs. Mabel Nana Nyarkoa Porbley, General Manager noted that the awards have been improved with 14 various categories. She noted that the best 4 employees will have a one-week all expenses paid trip to Cape Town in addition to cash prices and called on all to put in their best so as to ensure that they get on the plan for the 2015 awards.<\/p>\n
Metropolitan Life Ghana, just like Metropolitan Pensions Trust Ghana and Metropolitan Health Insurance Ghana are part of the Metropolitan International cluster and ultimately MMI Holdings Group.\u00a0 As a Group MMI provides employment to 16,000 people and enjoys the financial strength of a Johannesburg Stock Exchange listed-company valued at over $4bn and with assets under management of over 10 times that number, has been doing business in Africa for more than a century.<\/p>\n