{"id":361205,"date":"2017-10-08T15:26:02","date_gmt":"2017-10-08T15:26:02","guid":{"rendered":"http:\/\/citifmonline.com\/?p=361205"},"modified":"2017-10-08T15:26:02","modified_gmt":"2017-10-08T15:26:02","slug":"allianz-joins-top-50-most-valuable-global-brands","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2017\/10\/allianz-joins-top-50-most-valuable-global-brands\/","title":{"rendered":"Allianz joins top 50 most valuable\u00a0 global brands"},"content":{"rendered":"<p>For the seventh consecutive year, Allianz has climbed the Interbrand ranking of the 100 most valuable brands in the world. The <a href=\"https:\/\/www.allianz.com\/en\/press\/news\/company\/brands\/171002_Allianz-joins-50-most-valuable-global-brands\/\">Allianz brand came in 49<sup>th<\/sup><\/a> in this year\u00b4s \u201cBest Global Brands Ranking\u201d. Increasing the brand value by 6 percent, Allianz can now post a brand value of USD 10.06bn for 2017. Allianz started its rise with a brand value of USD 4.9bn in 2010.<\/p>\n<p>Allianz\u2019s 2017 growth momentum is similar to brands such as Google, SAP and Gucci, according to the study. \u201cIt\u2019s better to lead change than to be led by it. We are transforming a traditional financial group into an agile company by experimenting with new technologies and ways of working. New forms of collaboration and partnerships have proven invaluable\u201d, said <strong>Jean-Marc Pailhol<\/strong>, Head of Group Market Management &amp; Distribution at Allianz SE.<\/p>\n<p>Interbrand\u2019s focus of the 2017 ranking was on companies that concentrate on customer orientation, employee engagement and digital technologies.<\/p>\n<p><strong>Interbrand methodology<\/strong><\/p>\n<p>The global brand value ranking by <a href=\"http:\/\/interbrand.com\/\">Interbrand<\/a> is based on an analysis of the financial performance of the company\u2019s branded products or services, the role of the brand in customers\u2019 purchase decision and the brand\u2019s competitive strength.<\/p>\n<p>Credit: Allianz<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the seventh consecutive year, Allianz has climbed the Interbrand ranking of the 100 most valuable brands in the world. The Allianz brand came in 49th in this year\u00b4s \u201cBest Global Brands Ranking\u201d. Increasing the brand value by 6 percent, Allianz can now post a brand value of USD 10.06bn for 2017. Allianz started its [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[32,171],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Allianz joins top 50 most valuable\u00a0 global brands - Citi 97.3 FM - Relevant Radio. Always<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/citifmonline.com\/2017\/10\/allianz-joins-top-50-most-valuable-global-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allianz joins top 50 most valuable\u00a0 global brands - Citi 97.3 FM - Relevant Radio. Always\" \/>\n<meta property=\"og:description\" content=\"For the seventh consecutive year, Allianz has climbed the Interbrand ranking of the 100 most valuable brands in the world. The Allianz brand came in 49th in this year\u00b4s \u201cBest Global Brands Ranking\u201d. Increasing the brand value by 6 percent, Allianz can now post a brand value of USD 10.06bn for 2017. Allianz started its [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/citifmonline.com\/2017\/10\/allianz-joins-top-50-most-valuable-global-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Citi 97.3 FM - Relevant Radio. 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