{"id":348984,"date":"2017-08-28T17:05:37","date_gmt":"2017-08-28T17:05:37","guid":{"rendered":"http:\/\/citifmonline.com\/?p=348984"},"modified":"2017-11-10T14:45:21","modified_gmt":"2017-11-10T14:45:21","slug":"stanbic-bank-ends-pure-save-campaign","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2017\/08\/stanbic-bank-ends-pure-save-campaign\/","title":{"rendered":"Stanbic Bank ends Pure Save campaign"},"content":{"rendered":"
Stanbic Bank Ghana has officially brought to a close its Pure Save Campaign at a ceremony in Accra. The Pure Save campaign, an initiative of Stanbic Bank, was targeted at inculcating and stimulating a savings culture among Ghanaians, as well as promoting financial inclusion \u2013 an attitude the Bank believes, has a great potential to turn around the fortunes of the Ghanaian economy, while guarding against a \u201crainy day.\u201d<\/p>\n
The need for a savings culture remains critical to a nation\u2019s economic growth.<\/p>\n
\u201cCountries that have a consistent savings culture automatically have a high savings rate, and are able to overcome recessions faster than those with low savings rate,\u201d Nana Dwemoh Benneh, Head of Personal & Business Banking, Stanbic Bank, stated. \u201cSavings allow the necessary investment to\u00a0improve a country’s capital stock and its long-run growth trajectory.<\/p>\n
According to the\u00a0World Bank, the gross savings rate in Ghana is below 20%. This situation is similar to that of other African countries such as Burkina Faso (8.59%), Togo (11.66%), Nigeria (12.049), Benin (16.75%), and South Africa (15.14%). Also some 70% of Ghanaians are unbanked. Of the 30% with bank accounts, only a few have a consistent savings habit.\u00a0 China, with a gross saving rate of about 46%, has become a global economic giant with the world\u2019s largest cash reserves at its disposal largely because it cultivated a national savings habit.\u201d<\/p>\n
Mr. Michael Kwetey emerged the ultimate winner of the Pure Save Campaign receiving a cheque of GHS 100,000 as his reward. \u201cI am amazed and feel indebted to Stanbic bank for this reward, I have been greatly encouraged to save more by this promotion\u201d, he said.<\/p>\n
According to Nana Benneh, savings help one acquire valuable assets, provide financial security, and improve people\u2019s standard of living of families. It also serves as a buffer during emergencies, and also goes a long way to foster a country\u2019s economic growth and development. Nana Benneh also called on financial institutions to churn out products that offer rewarding incentives on savings through simpler and attractive investment plans.<\/p>\n