{"id":343369,"date":"2017-08-09T07:49:04","date_gmt":"2017-08-09T07:49:04","guid":{"rendered":"http:\/\/citifmonline.com\/?p=343369"},"modified":"2017-08-09T07:49:04","modified_gmt":"2017-08-09T07:49:04","slug":"facebooks-app-for-under-21s-lifestage-flops-2","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2017\/08\/facebooks-app-for-under-21s-lifestage-flops-2\/","title":{"rendered":"Facebook’s app for under-21s Lifestage flops"},"content":{"rendered":"

Facebook has killed off a video-focused app targeted at under-21s less than a year after it was launched.<\/p>\n

Lifestage was designed to connect students going to the same school or university, making all of their posts available to each other.<\/p>\n

But it faced criticism for having limited privacy controls and a “confusing” user interface.<\/p>\n

The firm\u00a0told Business Insider\u00a0it had “learned a lot” from the app and would feed this into Facebook itself.<\/p>\n

Lifestage was developed by a product manager who was a teenager himself when it became available on the iOS App Store in late August 2016.<\/p>\n

Members were encouraged to answer personal questions by filming video replies and were rewarded with emoji graphics for doing so.<\/p>\n

Users were supposed to be under 21 to see others’ profiles, but the software could be fooled into providing access if older members typed in false birth dates.<\/p>\n

The app expanded to Android in October 2016 but never achieved mass adoption.<\/p>\n

It joins a lengthening list of other cancelled apps from the firm, which includes:<\/p>\n