{"id":340255,"date":"2017-07-28T13:52:59","date_gmt":"2017-07-28T13:52:59","guid":{"rendered":"http:\/\/citifmonline.com\/?p=340255"},"modified":"2017-07-28T13:52:59","modified_gmt":"2017-07-28T13:52:59","slug":"is-free-basics-really-bringing-more-africans-online-article","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2017\/07\/is-free-basics-really-bringing-more-africans-online-article\/","title":{"rendered":"Is Free Basics Really Bringing More Africans Online? [Article]"},"content":{"rendered":"<p>Across the world, efforts to increase internet access are wide-ranging \u2014 there is everything from public-private infrastructure development, to\u00a0community-built mesh networks\u00a0from Oaxaca to Cape Verde, to\u00a0WiFi-emitting balloons\u00a0flown\u00a0by Google.<\/p>\n<p>Another effort is\u00a0Facebook&#8217;s\u00a0Internet.org\u00a0project, which the Silicon Valley company\u00a0describes\u00a0as an initiative to bring internet access and the benefits of connectivity to the portion of the world that doesn\u2018t have them. The flagship product of Internet.org\u00a0is a mobile app called Free Basics, which gives users access to Facebook and\u00a0a handful of online services, such as Accu Weather, BBC News and Wikipedia free of charge.<\/p>\n<p>On the\u00a0Internet.org website, Facebook explains that the app is intended to help people justify the cost of mobile data:<\/p>\n<blockquote class=\"pull-quote\"><p>\u201cBy introducing people to the benefits of the internet through these websites, we hope to bring more people online and help improve their lives.\u201d<\/p><\/blockquote>\n<p>In an effort to better understand the impact of the Free Basics app and its role within the broader spectrum of global internet access development initiatives, a group of Global Voices contributors tested the Free Basics app in six countries across the globe this spring. We conducted case studies in Colombia, Ghana, Kenya, Mexico, Pakistan and the Philippines, along with a review of research, criticism and public documentation about the app&#8217;s use and utility. [Learn more our research]<\/p>\n<p>Free Basics is available in 63 countries, 26 of which are\u00a0in Africa. Facebook partners with mobile telecommunication operators who provide this extra data that allows\u00a0subscribers to access the Free Basics app.<\/p>\n<p>When using Free Basics via Tigo in Ghana,\u00a0the main screen of the app looks like this:<\/p>\n<div id=\"attachment_623584\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-large wp-image-623584\" src=\"https:\/\/globalvoices.org\/wp-content\/uploads\/2017\/07\/Ghanamainpage-338x600.png\" sizes=\"(max-width: 338px) 100vw, 338px\" srcset=\"https:\/\/globalvoices.org\/wp-content\/uploads\/2017\/07\/Ghanamainpage-338x600.png 338w, https:\/\/globalvoices.org\/wp-content\/uploads\/2017\/07\/Ghanamainpage-225x400.png 225w, https:\/\/globalvoices.org\/wp-content\/uploads\/2017\/07\/Ghanamainpage-768x1365.png 768w, https:\/\/globalvoices.org\/wp-content\/uploads\/2017\/07\/Ghanamainpage.png 1080w\" alt=\"\" width=\"338\" height=\"600\" \/><\/p>\n<p class=\"wp-caption-text\">Main screen of Free Basics in Ghana, via Tigo. Screenshot by Kofi Yeboah<\/p>\n<\/div>\n<p>The app features the following sites:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>Facebook Messenger<\/li>\n<li>Facts for Life<\/li>\n<li>OLX<\/li>\n<li>Tonaton Ghana<\/li>\n<li>Baby Center<\/li>\n<li>Disney Story Central<\/li>\n<li>Jobberman Ghana<\/li>\n<li>Ghanaweb<\/li>\n<li>BBC News<\/li>\n<li>Africa.com<\/li>\n<li>GhanaNews<\/li>\n<li>Wikipedia<\/li>\n<li>Bing<\/li>\n<li>ESPN FC<\/li>\n<li>Super Sports<\/li>\n<li>Accuweather<\/li>\n<\/ul>\n<p>Most of the featured sites are based in the US or Europe. The only local and local versions of services featured on the main screen include the e-commerce site Tonaton Ghana, the job search site Jobberman Ghana, Super Sports, and the news sites Ghana Web and Ghana News, both of which tend to feature\u00a0repackaged stories that have already been reported elsewhere.<\/p>\n<p>The Bing search engine is also available in Ghana, and on most other versions that we tested. Of course, it has limited utility, given that nearly all links that appear in search results are inaccessible for the user. When a user tries to select a link from Bing search results, they are met with a notification that reads \u201cData Charges Apply.\u201d If the user does not have a data plan, they are unable to access the selected website.<\/p>\n<p>A larger set of apps, ranging from learning apps to sports and entertainment sites, can be found on a separate page a few clicks beyond the main screen. Nearly all of these sites are based outside of Ghana, and many of them outside of Africa.<\/p>\n<p>When using\u00a0the websites that are available on the Free Basics app, subscribers do not get full use of these websites. For example, if a user wants to use\u00a0the Facebook app within Free Basics, they will not be able to access pictures or watch videos on the app.<\/p>\n<div id=\"attachment_623556\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-large wp-image-623556\" src=\"https:\/\/globalvoices.org\/wp-content\/uploads\/2017\/07\/kenya-no-video-338x600.png\" sizes=\"(max-width: 338px) 100vw, 338px\" srcset=\"https:\/\/globalvoices.org\/wp-content\/uploads\/2017\/07\/kenya-no-video-338x600.png 338w, https:\/\/globalvoices.org\/wp-content\/uploads\/2017\/07\/kenya-no-video-225x400.png 225w, https:\/\/globalvoices.org\/wp-content\/uploads\/2017\/07\/kenya-no-video.png 720w\" alt=\"\" width=\"338\" height=\"600\" \/><\/p>\n<p class=\"wp-caption-text\">News websites remove videos, including the Daily Nation in Kenya, pictured here. Screenshot by Njeri Wangari.<\/p>\n<\/div>\n<p>If a user encounters a video or image on a news site, these too are often removed from the screen, as demonstrated in the image above. Users\u00a0are notified by the app that they must pay data charges if they want to view a picture or watch a video on the Free Basics app.<\/p>\n<p>The Free Basics app provides its users limited access to websites and other important apps. It does not offer access to any government or public service websites, nor\u00a0does not offer services from Facebook&#8217;s main competitors. For instance, Free Basics has no Twitter app. It also does not include an email app.<\/p>\n<p>Since its inception, Free Basics has raised lots of concern about net neutrality, an industry term used to indicate that<span class=\"p-content\">\u00a0anyone from anywhere around the world should be equally able to access or provide services and content on the\u00a0internet. In short, it means that in a truly open internet, all content is treated equally.<\/span><\/p>\n<p>The corporate interests at stake in the Free Basics program are difficult to ignore. Apart from the interests of Facebook and the handful of sites and services offered on the app, telecommunications operators also benefit from\u00a0Free Basics.<\/p>\n<p>Previous reports by\u00a0BuzzFeed News\u00a0told us that\u00a0telecommunications operators \u2014 not Facebook \u2014 are covering the actual cost of providing users with mobile data that allows them to access the Free Basics app.\u00a0Local advertising campaigns and even comments from telco employees indicate that Free Basics has served as a way to drive new subscribers to their network by enticing potential subscribers with the promise of enjoying free access to Facebook.<\/p>\n<p>John-Paul Iwuoha, an author and impact investor has advised African governments to in his\u00a0article\u00a0published on the Huffington Post titled \u201cDear Mr. Zuckerberg: Thanks for \u2018Free Basics\u2019 in Africa, But We\u2019re Not Totally Convinced.\u201d As Iwuoha put it:<\/p>\n<blockquote><p>While Mr. Zuckerberg\u00a0firmly believes\u00a0that restrictive editions of the internet like\u00a0<em>Free Basics<\/em>\u00a0and the principles of net neutrality can co-exist, I have banged my head against the wall several times to imagine how that would happen.<\/p>\n<p>Africa\u2019s history is littered with governments and \u201cgatekeepers\u201d who seek to censor and control access to information, monopolize public conversations, and regulate communication and expression. The open internet is helping to break that stranglehold, and the outcomes could change everything (or most things) for the continent. Therefore, it\u2019s in Africa\u2019s best interests to hold on to the principles of net neutrality to avoid a return to the \u201cdark days.\u201d<\/p>\n<p>Facebook says it doesn\u2019t handpick the services on\u00a0<em>Free Basics<\/em>\u00a0anymore, and now admits any service or website that meets its \u201ccriteria.\u201d This sounds comforting, but we must not lose our guard as long as Facebook \u2014 a profit-driven, U.S.-based company \u2014 retains gate-keeper powers over millions of Africans who will likely come online as a result of Free Basics.<\/p>\n<p>[\u2026]<\/p>\n<p>Facebook\u2019s actions and strategic business investments in Africa need to reflect its vision of bringing internet access to all Africans. Not just a slice of the internet, but all of it.<\/p><\/blockquote>\n<p>If indeed, if Facebook wanted to improve the knowledge of people across the globe, especially in developing countries, they would open their platform to include more languages, enable key features like pictures and videos\u00a0\u2014 a great and dynamic medium for sharing and improving knowledge \u2014 and allow users to access more information from across the web.<\/p>\n<p>&#8211;<\/p>\n<p>By: Kofi Yeboah [Source: Global voices]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Across the world, efforts to increase internet access are wide-ranging \u2014 there is everything from public-private infrastructure development, to\u00a0community-built mesh networks\u00a0from Oaxaca to Cape Verde, to\u00a0WiFi-emitting balloons\u00a0flown\u00a0by Google. Another effort is\u00a0Facebook&#8217;s\u00a0Internet.org\u00a0project, which the Silicon Valley company\u00a0describes\u00a0as an initiative to bring internet access and the benefits of connectivity to the portion of the world that doesn\u2018t [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":340258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[106],"tags":[339,9684],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Free Basics Really Bringing More Africans Online? [Article] - Citi 97.3 FM - Relevant Radio. 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