{"id":337305,"date":"2017-07-18T07:04:40","date_gmt":"2017-07-18T07:04:40","guid":{"rendered":"http:\/\/citifmonline.com\/?p=337305"},"modified":"2017-07-18T07:04:40","modified_gmt":"2017-07-18T07:04:40","slug":"netflix-says-it-now-has-104-million-subscribers-worldwide","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2017\/07\/netflix-says-it-now-has-104-million-subscribers-worldwide\/","title":{"rendered":"Netflix says it now has 104 million subscribers worldwide"},"content":{"rendered":"
Netflix shares surged on Monday after the firm said it now had about 104 million subscribers, a larger-than-expected number that boosted revenues.<\/p>\n
Company leaders said the gains were a sign that investment in new shows and movies was paying off as online television becomes more popular.<\/p>\n
The firm is behind shows such as 13 Reasons Why, about teen suicide, and political drama House of Cards.<\/p>\n
Boss Reed Hastings said it was “the rewards of doing great content”.<\/p>\n
Netflix shares rose more than 10% in after-hours trading following the announcement of its second-quarter earnings.<\/p>\n
Company leaders said new content creation was critical to competing against other online rivals such as Amazon and YouTube, as well as traditional television.<\/p>\n
They said generating new content also meant streaming services were expanding the size of the overall market.<\/p>\n
“The largely exclusive nature of each service’s content means that we are not direct substitutes for each other, but rather complements,” company leaders wrote in a letter to shareholders.<\/p>\n
“The shift from linear TV to on-demand viewing is so big and there is so much leisure time, many internet TV services will be successful.”<\/p>\n