{"id":334299,"date":"2017-07-06T06:33:28","date_gmt":"2017-07-06T06:33:28","guid":{"rendered":"http:\/\/citifmonline.com\/?p=334299"},"modified":"2017-07-06T06:33:28","modified_gmt":"2017-07-06T06:33:28","slug":"jay-zs-digital-only-album-goes-platinum-in-under-a-week","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2017\/07\/jay-zs-digital-only-album-goes-platinum-in-under-a-week\/","title":{"rendered":"JAY-Z’s digital-only album goes platinum in under a week"},"content":{"rendered":"
JAY-Z’s digital-only album 4:44 has gone platinum within five days – despite limits on who could access it.<\/p>\n
The music was only available on Tidal, the star’s own streaming service, and to customers of US mobile firm Sprint.<\/p>\n
The Recording Industry Association of America (RIAA) platinum certification, which requires more than one million sales, is rare for digital-only albums.<\/p>\n
The RIAA only started counting digital streams last year, with 1,500 plays considered equal to one album sale.<\/p>\n
4:44 will\u00a0reportedly be available on Apple Music and iTunes this week.<\/p>\n
Marketing tricks<\/strong><\/p>\n Sprint was a significant contributor to 4:44’s early success, giving away large numbers of the album to its users for free.<\/p>\n