{"id":32498,"date":"2014-07-17T09:36:43","date_gmt":"2014-07-17T09:36:43","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=32498"},"modified":"2014-07-17T09:36:43","modified_gmt":"2014-07-17T09:36:43","slug":"mexico-restricts-soft-drink-tv-ads-to-fight-obesity","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2014\/07\/mexico-restricts-soft-drink-tv-ads-to-fight-obesity\/","title":{"rendered":"Mexico restricts soft drink TV ads to fight obesity"},"content":{"rendered":"
Mexico is restricting television advertising for high-calorie food and soft drinks, as part of its campaign against obesity, the government says.<\/p>\n
Such ads will be banned with immediate effect on terrestrial and cable TV between 14:30 and 19:30 on weekdays and between 07:30 and 19:30 at weekends.<\/p>\n
Restrictions will also be imposed on similar ads shown at the cinema.<\/p>\n
Seventy percent of adults and 30% of children in Mexico are obese or overweight, official figures suggest.<\/p>\n
As an additional measure, from 2015, manufacturers will be made to label the sugar, fat and saturated fat content on their food and drink products.<\/p>\n
Mexicans have the highest incidence of diabetes among the 34 member states of the Organisation for Economic Cooperation and Development (OECD).<\/p>\n
They are also the world’s heaviest consumers of sugary drinks, at 163 litres per year, and their diet is rich in fried food.<\/p>\n
Health experts estimate the nation’s weight problems will cost the public health care system $11.7bn (\u00a37bn) by 2017.<\/p>\n
Last year, the Mexican government introduced taxes on high-calorie foods and drinks, as part of its obesity prevention strategy.<\/p>\n
<\/p>\n
Source: BBC<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Mexico is restricting television advertising for high-calorie food and soft drinks, as part of its campaign against obesity, the government says. Such ads will be banned with immediate effect on terrestrial and cable TV between 14:30 and 19:30 on weekdays and between 07:30 and 19:30 at weekends. Restrictions will also be imposed on similar ads […]<\/p>\n","protected":false},"author":5,"featured_media":32500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[15],"yoast_head":"\n