{"id":324347,"date":"2017-06-02T06:00:49","date_gmt":"2017-06-02T06:00:49","guid":{"rendered":"http:\/\/citifmonline.com\/?p=324347"},"modified":"2017-06-02T06:00:49","modified_gmt":"2017-06-02T06:00:49","slug":"dorinda-martey-making-a-case-for-natural-hair-movement","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2017\/06\/dorinda-martey-making-a-case-for-natural-hair-movement\/","title":{"rendered":"Dorinda Matey making a case for the ‘natural hair movement’"},"content":{"rendered":"
The apparent reemergence of the natural hair movement in Africa, particularly Ghana, has not only gotten many interested, but has actually convinced many more young Ghanaian women to take the decision to at least halt the use of weave.<\/p>\n
For reasons that include convenience and cost, keeping the natural hair has rather become more fashionable for most African women.<\/p>\n
That notwithstanding, the reason some women prefer using weave hair still remain; difficulty in maintaining the natural hair, among others.<\/p>\n
This is a challenge young Ghanaian businesswoman, Dorinda Matey has taken up and is addressing.<\/p>\n
After completing her National Service, she took the bold decision to start her natural hair journey.<\/p>\n
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The long lonely journey eventually got her to create and manage a Facebook page she used to talk about her experiences. That eventually became a launch pad for her business.<\/p>\n
\u201cI started my natural hair four years ago. A year into it, I started researching a lot about products, what you can do to your hair, how you can make it nice and other things. A year into my journey, I created a Facebook page, We Naturals, and then I started sharing this information, my experiences and tips.\u201d<\/p>\n
\u201cPeople started asking about the products and whether I sell products. That was when the idea came that I should sell products\u2026 After a while, I went to study how to make it, and I started making my own products. It had nothing to do with business, It was just my passion for natural hair and that led to what it is today.\u201d<\/p>\n
\u201cI was really tired of going to the salon all the time. It was nice to have a natural hair, and I wanted to do it. I had tried it before, but I couldn\u2019t maintain it. But when I decided to come back based on what I had read and successfully going through for a year, I felt it was the time for me to share with others.\u201d<\/p>\n
She is passionate, determined and committed to providing various solutions to problems associated with the natural hair.<\/p>\n
We Naturals Ghana Limited is one of Africa\u2019s leading natural hair brands providing solutions for all hair needs with affordable quality handmade natural products.<\/p>\n
She describes her products as \u201ccarefully formulated for natural hair\u201d of all kinds; kinky, curly or coiled.<\/p>\n
A graduate of the University of Ghana, who studied Psychology, Dorinda today runs the business with 25 staff.<\/p>\n