{"id":32164,"date":"2014-07-16T09:58:12","date_gmt":"2014-07-16T09:58:12","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=32164"},"modified":"2014-07-16T08:02:02","modified_gmt":"2014-07-16T08:02:02","slug":"apple-and-ibm-form-apps-and-sales-partnership","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2014\/07\/apple-and-ibm-form-apps-and-sales-partnership\/","title":{"rendered":"Apple and IBM form apps and sales partnership"},"content":{"rendered":"
Apple and IBM have announced a business partnership that will see the two firms co-develop business-centric apps for iPhones and iPads.<\/p>\n
In addition, IBM will start selling business clients Apple’s mobile devices pre-installed with the new software.<\/p>\n
The two firms were one-time rivals, with\u00a0Apple’s 1984 advert<\/a>\u00a0depicting itself as an upstart challenging what was a dominant IBM.<\/p>\n One expert said it was too soon to know how significant the deal would be.<\/p>\n “It’s hard to be sure without more details,” said Ken Dulaney, an analyst at the tech consultancy Gartner.<\/p>\n “Enterprises need special features to protect their applications and the associated data. Our understanding is that IBM now has special access rights to certain security features on the devices that others will not have access to.<\/p>\n “This permits IBM to offer applications and services through Apple devices that behave more like the software businesses have long built on Windows platforms.<\/p>\n “But unknown things include what apps will be produced and what is the financial arrangement between the firms.”<\/p>\n