There are now more people using Sina Weibo, the Chinese micro-blogging platform, than there are using Twitter.<\/p>\n
According to the Chinese company’s first quarter results, it has 340 million active monthly users, 30% up on the previous year.<\/p>\n
About 154 million people use the site daily, 91% of whom access it via mobile.<\/p>\n
By comparison, Twitter, which is blocked in China, has around 328 million active monthly users.<\/p>\n
“Our relentless focus to build the best social media experience in China is reflected in Weibo’s strong performance,” Gaofei Wang, Weibo chief executive, said in a statement.<\/p>\n
“Looking ahead, we continue to see strong momentum, as we further optimise Weibo to share, discover and consume information, especially for the mobile, social and video environment.”<\/p>\n
Preferred platform<\/strong><\/p>\n China has an estimated 731 million web users, more than 90% of whom can access the internet via a smartphone, according to the China Internet Network Information Centre.<\/p>\n Sina Weibo is the most popular of China’s micro-blogging services, and it is the preferred platform for most mainland Chinese newspapers and TV stations, which have millions of followers.<\/p>\n Last year, seeing how popular live streaming video was becoming, Sina Weibo launched its own live streaming app, Yizhibo, nicknamed “Yi”.<\/p>\n –<\/p>\n Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":" There are now more people using Sina Weibo, the Chinese micro-blogging platform, than there are using Twitter. According to the Chinese company’s first quarter results, it has 340 million active monthly users, 30% up on the previous year. About 154 million people use the site daily, 91% of whom access it via mobile. By comparison, […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[106],"tags":[1030,7208],"yoast_head":"\n