{"id":317095,"date":"2017-05-07T11:27:25","date_gmt":"2017-05-07T11:27:25","guid":{"rendered":"http:\/\/citifmonline.com\/?p=317095"},"modified":"2017-05-07T11:27:25","modified_gmt":"2017-05-07T11:27:25","slug":"facebook-tests-reactions-and-dislike-button-on-messages","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2017\/05\/facebook-tests-reactions-and-dislike-button-on-messages\/","title":{"rendered":"Facebook tests reactions and Dislike button on messages"},"content":{"rendered":"<p id=\"speakable-summary\">Facebook finally has a Dislike button, but it\u2019s not where you\u2019d expect.<\/p>\n<p>How do you reply to a specific message in a rapid-fire chat thread? Facebook wants you to attach emojis to your friends\u2019 messages the same way you do with News Feed posts.<\/p>\n<p><img class=\"aligncenter\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/facebook-messenger-reactions.png?w=642&amp;h=273\" alt=\"facebook-messenger-reactions\" \/><\/p>\n<p>TechCrunch reader <a href=\"https:\/\/twitter.com\/hoandesign\" target=\"_blank\">Hoan Do<\/a> sent a tip that Facebook Messenger is showing some users a Reactions option. When you hover over messages friends have sent in a chat thread, you can tap the emoji button to pick from attaching a little thumbs-up Like, thumbs-down Dislike, or a heart-eyes, lol, wow, sad, or angry emoji. Everyone in the thread will then see that Reaction counted below the specific message you attached it to, and you can tap to see a full list of who left which Reaction.<\/p>\n<p>Facebook confirmed this new feature to TechCrunch, saying \u201cWe\u2019re always testing ways to make Messenger more fun and engaging. This is a small test where we enable people to share an emoji that best represents their feelings on a message.\u201d That means not everyone has access now, but if people enjoy it, Messenger Reactions could roll out to all users.<\/p>\n<p>Notably, the Messenger reaction list differs from the News Feed one because of the addition of much-requested and always-denied Dislike button. Though it\u2019s known as Facebook\u2019s most asked for feature, the company didn\u2019t want to inject too much negativity into the feed so it never built one. <a href=\"https:\/\/techcrunch.com\/2015\/09\/15\/the-sorry-button\/\" target=\"_blank\">Instead, it built Reactions<\/a> so people could share more nuanced emotions quickly, but left disliking for the comments.<\/p>\n<p>Facebook sees it as more a \u201cno\u201d button, the company tells me. It says people often use Messenger for planning and coordination, and it\u2019s experimenting to see if a reactions are helpful for quick logistics and voting. Thats why it\u2019s offering a Yes\/No option, even though people will naturally see it as a Dislike button too.<\/p>\n<p><img class=\"aligncenter\" src=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2017\/03\/reaction-counter1.png?w=680&amp;h=375\" alt=\"reaction-counter\" \/><\/p>\n<p>Messenger Reactions are similar to iMessage\u2019s recently-added Tapback emoji, a format pioneered in the west by Slack\u2019s Emoji Reactions. There they\u2019ve proven especially useful in fast-flying group chats, where more messages may have come in before you can respond to one you\u2019re interested in.<\/p>\n<p>Imagine this thread:<\/p>\n<div><\/div>\n<p><strong>Boss<\/strong> \u2013 Everyone OK with ordering pizza for lunch?<\/p>\n<p><strong>Coworker 1<\/strong> \u2013 Does anyone want to go to the food trucks instead?<\/p>\n<p><strong>Coworker 2<\/strong> \u2013 I\u2019m going to go for sushi if anyone would rather do that.<\/p>\n<p><strong>You <\/strong>\u2013\u00a0Yes.<\/p>\n<p>It\u2019s totally ambiguous which message you\u2019re responding to, and it\u2019s annoying to have to say \u201cYes I want to go to the food trucks instead\u201d. Before Slack finally added threaded conversations, it addressed this problem with Emoji Reactions. A lightweight social chat app like Messenger might not need threaded conversations, though it\u2019s certainly a possibility, but porting over the News Feed Reactions makes perfect sense.<\/p>\n<p><a href=\"https:\/\/techcrunch.com\/2015\/10\/08\/with-reactions-facebook-supercharges-the-like-button-with-6-empathetic-emoji\/\" target=\"_blank\">Facebook launched Reactions<\/a> almost exactly <a href=\"https:\/\/techcrunch.com\/2016\/02\/24\/facebook-reactions\/\" target=\"_blank\">a year ago<\/a>, and they proven popular, with over 300 billion sent so far. \u201cLove\u201d is the most frequently used, making up more than half of all Reactions.\u00a0Mexico, Chile, and Suriname see the most Reactions per user. And now, Facebook is weighting Reactions a little more heavily than standard Likes when it\u2019s determining how interesting a post is and how prominently to show it in the News Feed.<\/p>\n<p>Given the success of Emoji Reactions in Slack, the feature could make a strong addition to Work Chat, Facebook\u2019s messaging system for its <a href=\"https:\/\/techcrunch.com\/2016\/12\/06\/facebook-workplace-platform\/\" target=\"_blank\">enterprise collaboration suite Workplace<\/a>. It could also prove useful for interacting with chatbots, which Facebook also enhanced this week with <a href=\"https:\/\/techcrunch.com\/2017\/03\/02\/as-messengers-bots-lose-steam-facebook-pushes-menus-over-chat\/\" target=\"_blank\">persistent menus<\/a> for when you don\u2019t know what command to type.<\/p>\n<p>The more convenient Facebook can make Messenger, the better it can compete with Snapchat, Line, and Google\u2019s fragmented mess of messaging apps. Offering the easiest way to reply could keep users locked into the Facebook ecosystem, even if their social media sharing strays to other apps.<\/p>\n<p>&#8211;<\/p>\n<p>Source: TechCrunch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook finally has a Dislike button, but it\u2019s not where you\u2019d expect. How do you reply to a specific message in a rapid-fire chat thread? Facebook wants you to attach emojis to your friends\u2019 messages the same way you do with News Feed posts. TechCrunch reader Hoan Do sent a tip that Facebook Messenger is [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[106],"tags":[6868,6869,3461],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook tests reactions and Dislike button on messages - Citi 97.3 FM - Relevant Radio. Always<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/citifmonline.com\/2017\/05\/facebook-tests-reactions-and-dislike-button-on-messages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook tests reactions and Dislike button on messages - Citi 97.3 FM - Relevant Radio. Always\" \/>\n<meta property=\"og:description\" content=\"Facebook finally has a Dislike button, but it\u2019s not where you\u2019d expect. How do you reply to a specific message in a rapid-fire chat thread? Facebook wants you to attach emojis to your friends\u2019 messages the same way you do with News Feed posts. 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