{"id":30711,"date":"2014-07-09T13:13:13","date_gmt":"2014-07-09T13:13:13","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=30711"},"modified":"2014-07-09T13:13:13","modified_gmt":"2014-07-09T13:13:13","slug":"nike-to-end-kit-deal-with-man-united","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2014\/07\/nike-to-end-kit-deal-with-man-united\/","title":{"rendered":"Nike to end kit deal with Man United"},"content":{"rendered":"

Nike is ending a 13-year deal to manufacture Manchester United’s football kit.<\/p>\n

In a statement, the American sportswear company said “the terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders”.<\/p>\n

It is thought that either Germany’s Adidas or Warrior will replace them.<\/p>\n

Manchester United did not qualify for this season’s Champions League for the first time in 19 years.<\/p>\n

The club suffered its worst ever Premier League finish last season after manager Sir Alex Ferguson left following 26 years in the job.<\/p>\n

His successor, David Moyes, lasted just 10 months and Dutch manager Louis van Gaal takes over following the Netherlands’ World Cup campaign.<\/p>\n

Nike first signed the deal with the club in 2002 and on Monday unveiled a new kit for the 2014-15 season. It will be the last one bearing the Nike logo.<\/p>\n

Nike said: “Manchester United is a great club with passionate fans.<\/p>\n

No Champions League football will cost \u00a350m- 10% of annual revenue – Deloitte<\/p>\n

“Any partnership with a club or federation has to be mutually beneficial and the terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders.<\/p>\n

“We look forward to a successful final season with the club.”<\/p>\n

United’s existing deal with United States firm Nike is worth \u00a324m a year. As part of that agreement they were given a period of exclusivity to negotiate an extension and also retained the right to match any other offer.<\/p>\n

But the company has decided against exercising either option.<\/p>\n

A figure of \u00a3600m over 10 years has been discussed with the remaining bidders, which would dwarf the reported \u00a331m a season Adidas pays to Real Madrid.<\/p>\n

They have signed a number of sponsorship deals, including an agreement to rename their Carrington training ground.<\/p>\n

–<\/p>\n

Source: BBC Sport<\/p>\n","protected":false},"excerpt":{"rendered":"

Nike is ending a 13-year deal to manufacture Manchester United’s football kit. In a statement, the American sportswear company said “the terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders”. It is thought that either Germany’s Adidas or Warrior will replace them. Manchester United did not qualify […]<\/p>\n","protected":false},"author":20,"featured_media":30719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[29,3,138,1603],"yoast_head":"\nNike to end kit deal with Man United - Citi 97.3 FM - Relevant Radio. 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