{"id":303725,"date":"2017-03-22T06:18:17","date_gmt":"2017-03-22T06:18:17","guid":{"rendered":"http:\/\/citifmonline.com\/?p=303725"},"modified":"2017-03-22T06:18:17","modified_gmt":"2017-03-22T06:18:17","slug":"apple-launches-red-iphone-7-and-video-app","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2017\/03\/apple-launches-red-iphone-7-and-video-app\/","title":{"rendered":"Apple launches red iPhone 7 and video app"},"content":{"rendered":"

Apple has launched a red version of its iPhone 7 and 7 Plus as well as a new video app for iOS.<\/p>\n

The red iPhone celebrates Apple’s 10-year partnership with Red, an organisation that aims to combat Aids.<\/p>\n

A video app for iOS, called Clips, has also been revealed and will be released with iOS 10.3, which is expected to launch soon.<\/p>\n

One tech analyst suggested Apple was increasingly trying to associate its products with ethical ideals.<\/p>\n

All of the money raised by Red – a venture originally founded by U2 musician Bono and activist Bobby Shriver – goes to Global Fund HIV\/Aids grants.<\/p>\n

Among other things, these grants provide testing and treatment for patients with the aim of wiping out transmission of HIV.<\/p>\n

Some profits from sales of the phones will go towards Red.<\/p>\n

Apple was increasingly branding itself as a force for “social good”, suggested tech analyst James Moar, at Juniper Research.<\/p>\n

“It is a way of them kind of beefing up that side of their business,” he told the BBC.<\/p>\n

\n
\"Clips
Artistic filters for photos and videos continue to be popular with users<\/figcaption><\/figure>\n<\/figure>\n
<\/figure>\n

Apple also unveiled a new video app with playful features, such as stickers and filters, not unlike those made popular by Snapchat.<\/p>\n

“Fun effects including comic book filters, speech bubbles, shapes and full-screen animated posters help bring out the personality in videos made with Clips,” Apple said.<\/p>\n

“It is similar to what Snapchat has tried to do with its spectacles [that have a built-in camera] – it is saying, ‘Be back in the moment’,” said Mr Moar.<\/p>\n

“But I don’t see it doing much beyond retaining existing users.”<\/p>\n

Apple also announced a new iPad with a 9.7in (25 cm) screen and an improved processor. Models in the UK will start at \u00a3339, for a 32GB wi-fi only version.<\/p>\n

–<\/p>\n

Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"

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