{"id":303725,"date":"2017-03-22T06:18:17","date_gmt":"2017-03-22T06:18:17","guid":{"rendered":"http:\/\/citifmonline.com\/?p=303725"},"modified":"2017-03-22T06:18:17","modified_gmt":"2017-03-22T06:18:17","slug":"apple-launches-red-iphone-7-and-video-app","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2017\/03\/apple-launches-red-iphone-7-and-video-app\/","title":{"rendered":"Apple launches red iPhone 7 and video app"},"content":{"rendered":"
Apple has launched a red version of its iPhone 7 and 7 Plus as well as a new video app for iOS.<\/p>\n
The red iPhone celebrates Apple’s 10-year partnership with Red, an organisation that aims to combat Aids.<\/p>\n
A video app for iOS, called Clips, has also been revealed and will be released with iOS 10.3, which is expected to launch soon.<\/p>\n
One tech analyst suggested Apple was increasingly trying to associate its products with ethical ideals.<\/p>\n
All of the money raised by Red – a venture originally founded by U2 musician Bono and activist Bobby Shriver – goes to Global Fund HIV\/Aids grants.<\/p>\n
Among other things, these grants provide testing and treatment for patients with the aim of wiping out transmission of HIV.<\/p>\n
Some profits from sales of the phones will go towards Red.<\/p>\n
Apple was increasingly branding itself as a force for “social good”, suggested tech analyst James Moar, at Juniper Research.<\/p>\n
“It is a way of them kind of beefing up that side of their business,” he told the BBC.<\/p>\n