Online marketplace Amazon has placed a limit on the number of reviews shoppers can leave on the site.<\/p>\n
In a bid to put a stop to false feedback, people can now write only five reviews a week of items not bought via the online store.<\/p>\n
The change applies to most products and is part of efforts to clamp down on people selling positive comments.<\/p>\n
The change is Amazon’s latest step in its battle to ensure users trust its listings.<\/p>\n
Earlier this year, Amazon began suing sellers for buying fake reviews and then imposed tougher restrictions on companies that offered free products in return for customers’ ratings.<\/p>\n
Users can still review as many items as they like if the goods are purchased via the website.<\/p>\n
“The change makes a lot of sense. There has been a massive clampdown on fake, bogus and heavily influenced reviews recently,” said Patrick O’Brien, retail analyst at Verdict Retail.<\/p>\n
In October, Amazon announced the end of ”incentivised reviews”.<\/p>\n
While direct compensation for reviews had never been allowed, there was an exception – reviewers could until last month post a review in exchange for a “free or discounted product as long as they disclosed that fact”, according to Amazon’s website.<\/p>\n
Now, that has changed. Such reviews can appear on the site only via Amazon’s own program, Vine.<\/p>\n
Five’s the limit<\/strong><\/p>\n Amazon published its updated rules in its Customer Service section.<\/p>\n “You can submit five non-Amazon verified purchase reviews each week, starting on Sunday,” it says.<\/p>\n Amazon also reserves the right to restrict reviews of certain products to users who have bought it via the site if “unusually high numbers” of reviews are submitted in a short period of time.<\/p>\n “Amazon’s review system is very impressive in terms of the volume of reviews there, it’s far superior to those of competitors,” said Mr O’Brien.<\/p>\n “The new rules will make it very difficult for people who are trying to make money by selling fake reviews. It does show Amazon is taking this matter seriously.”<\/p>\n The new rules will not apply to books.<\/p>\n –<\/p>\n Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":" Online marketplace Amazon has placed a limit on the number of reviews shoppers can leave on the site. In a bid to put a stop to false feedback, people can now write only five reviews a week of items not bought via the online store. The change applies to most products and is part of […]<\/p>\n","protected":false},"author":14,"featured_media":272618,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[106],"tags":[282,3],"yoast_head":"\n