Ghana has renewed its tourism advertising campaign deal with Cable News Network (CNN).<\/p>\n
The ad which was commenced some nine years ago on the network was halted after running a number of times.<\/p>\n
The deal will see Ghana being showcased \u00a0in a promotional clip which will be aired on CNN from 2017.<\/p>\n
It is unclear how much the ad will cost Ghana, as exact figures for the cost of the campaign have not been disclosed, but Citi Business News has gathered the ad will be a 60 second one.<\/p>\n
Acting CEO of the Ghana Tourism Authority (GTA) Gideon Aryeequaye\u00a0speaking on the development said<\/p>\n
\u2018\u2019Nine years ago, we started something with CNN, it\u2019s capital intensive, you need to look for the money to get it done but you also agree that once it is done, it projects you because Cable News Network is across the world and everybody knows it\u2019s a very wide platform and for you to run a 60-second ad on it is a plus to you.<\/p>\n
And so we\u2019ve negotiated and thankfully by next year we going to have something to do with CNN.\u2019\u2019<\/p>\n
Government has asserted it intends to boost the country tourism industry, as part of moves to realize this, the authority last week outlined its plans for the industry.<\/p>\n
Gideon Aryeequaye\u00a0 also adds that part of his plans are also to explore the possibility of placing adverts at the various stadia where EPL matches are played; a strategy he\u2019s hopeful would give many more fans and viewers across the globe the opportunity to know more about the country\u2019s tourism offerings.<\/p>\n
According to figures released by JOVAGO early this year [2016] \u00a0travel and tourism contributed GHS4.5 billion (US$7265 billion)\u00a0 in 2015,\u00a0 representing 3.3% of total GDP.<\/p>\n
By this, tourism is the fourth largest contributor to Ghana\u2019s GDP, coming after oil, gold and cocoa.<\/p>\n
According to JOVAGO, the direct contribution is expected to grow by 2.7% in 2016.<\/p>\n
The tourist sites that attracted the most visitors in 2013 were Kakum National Park (184,000), Cape Coast\/Elmina Castles (157,000) Kwame Nkrumah Memorial Park (93,000), Kumasi Zoo (68,000), Wli Waterfalls (63,000), and Manhyia Palace Museum (51,000).<\/p>\n
–<\/p>\n
By:\u00a0 Vivian Kai Lokko\/citibusinessnews.com\/Ghana<\/p>\n","protected":false},"excerpt":{"rendered":"
Ghana has renewed its tourism advertising campaign deal with Cable News Network (CNN). The ad which was commenced some nine years ago on the network was halted after running a number of times. The deal will see Ghana being showcased \u00a0in a promotional clip which will be aired on CNN from 2017. It is unclear […]<\/p>\n","protected":false},"author":14,"featured_media":268167,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[32,171],"tags":[],"yoast_head":"\n