A prominent feature in the election season is the massive outdoor campaigns by the various political parties.<\/p>\n
[contextly_sidebar id=”WieU6gv9h7NF7QSyEZ95CRUbcFuhMTvw”]This is because outdoor campaigns are inevitable for any well meaning political party seeking power.<\/p>\n
In a bid to get their messages across, the political parties also spend huge monies on such activities.<\/p>\n
As part of Citi Business News\u2019<\/strong> series, the Business of Elections, it is emerging that businesses are cashing in on the increased demand this time round.<\/p>\n Checks by Citi Business News<\/strong> also reveal that the political parties spend about 40 percent of their budgets, on outdoor campaigns.<\/p>\n For an ideal campaign in a community park, a political party will have to cough up as much as 15,000 cedis.<\/p>\n This will cater for a platform, sound as well as lighting.<\/p>\n But in case there is the need for a standby generator, the cost is likely to shoot up to about 20,000 cedis.<\/p>\n The Managing Director of Exhibit Limited, an outdoor event organizing company, JB Allotey explained, business has been fruitful this time round compared to the last election period in 2012.<\/p>\n \u201cThis year has been much more fruitful as to the number of times that our equipment have been hired; many of the political parties are now inclined towards getting quality due to some unfortunate incidences that some of them encountered due to inferior equipment used in the last election,\u201d he stated.<\/p>\n \u201cOn the average we are able to attend to at least two clients every week especially during the last quarter for the year,\u201d he added.<\/p>\n Click the link below to listen to full audio report<\/strong><\/p>\n