{"id":262533,"date":"2016-10-28T06:15:57","date_gmt":"2016-10-28T06:15:57","guid":{"rendered":"http:\/\/citifmonline.com\/?p=262533"},"modified":"2016-10-28T06:15:57","modified_gmt":"2016-10-28T06:15:57","slug":"apple-adds-touch-bar-to-macbook-pro-laptops","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2016\/10\/apple-adds-touch-bar-to-macbook-pro-laptops\/","title":{"rendered":"Apple adds Touch Bar to MacBook Pro laptops"},"content":{"rendered":"
Apple has unveiled new high-end laptops that feature a thin interactive display above their keyboards and a fingerprint sensor.<\/p>\n
The firm says the MacBook Pro’s Touch Bar provides software-specific commands that are more “intuitive” to use than the function keys it replaces.<\/p>\n
The announcement was not a surprise, however, because of an earlier leak.<\/p>\n
Apple had not updated its MacBook Pro laptops since May 2015. Its MacBook Air models were two months older still.<\/p>\n
That has impacted sales. Earlier this week Apple revealed that it had sold 10% fewer Macs in the year ending 24 September than over the prior 12 months.<\/p>\n
Researchers suggest the wider PC market has also shrunk, but to a lesser extent.<\/p>\n “The lack of updates was part of the problem, but it’s also the case that the competition has got a lot stronger,” commented Roberta Cozza from the tech consultancy Gartner.<\/p>\n “Over the past year we’ve seen more interest from both business customers and consumers in Windows 10 computers, which have benefited from both the new operating system as well as better designs and better pricing from their manufacturers.<\/p>\n “For some time, Apple’s main focus has been the iPhone – which accounts for much of its revenue – and making the iPad a better productive tool. But there are still many users who want PC-grade performance, and they needed this Mac refresh.”<\/p>\n There was no update to the MacBook or MacBook Air laptops, nor to the firm’s iMac or Mac Pro desktop PCs.<\/p>\n The squeezed laptop and desktop market<\/strong><\/p>\n Source: Gartner<\/i><\/p>\n The figures include desktops and laptops – including hybrid models with detachable touchscreens – but not dedicated tablets such as the iPad Pro<\/i><\/p>\n New interactions<\/strong><\/p>\n Apple’s software chief Craig Federighi gave several examples of how the new Touch Bar could be used, including ways to:<\/p>\n
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\n Manufacturer<\/th>\n Shipments<\/th>\n Year-on-yearchange<\/th>\n Current market share<\/th>\n<\/tr>\n \n <\/th>\n July-Sept 2016<\/th>\n <\/th>\n <\/th>\n<\/tr>\n \n <\/th>\n<\/tr>\n \n <\/th>\n<\/tr>\n \n Lenovo<\/td>\n 14.4 million<\/td>\n -2.4%<\/td>\n 20.9%<\/td>\n<\/tr>\n \n HP<\/td>\n 14.1 million<\/td>\n +2.3%<\/td>\n 20.4%<\/td>\n<\/tr>\n \n Dell<\/td>\n 10.1 million<\/td>\n +2.6%<\/td>\n 14.7%<\/td>\n<\/tr>\n \n Asus<\/td>\n 5.4 million<\/td>\n +2.4%<\/td>\n 7.8%<\/td>\n<\/tr>\n \n Apple<\/td>\n 4.9 million<\/td>\n -13.4%<\/td>\n 7.2%<\/td>\n<\/tr>\n \n Acer<\/td>\n 4.6 million<\/td>\n -14.1%<\/td>\n 6.7%<\/td>\n<\/tr>\n \n Total<\/td>\n 68.9 million<\/td>\n -5.7%<\/td>\n 100%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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