Apple is working to match the demand for the iPhone 7 Plus as best as it can, but it might not meet all the demand by the end of the year, CEO Tim Cook said on the investor call discussing its fourth-quarter earnings.<\/p>\n
\u201cIt\u2019s hard to say,\u201d Cook said in response to an investor question about whether the iPhone would hit supply\/demand equilibrium by the end of the next quarter. \u201cI believe that on iPhone\u00a07 we will, on iPhone\u00a07 Plus I\u2019m not sure. I wouldn\u2019t say yes at this point because the underlying demand looks extremely strong on both products but particularly on the iPhone\u00a07 Plus vs our forecast going into the product launch.\u201d<\/p>\n
[contextly_sidebar id=”UOKn2tEGRXvOPPwKLAfP8xf65g5z3dDX”]This is going to be a very big deal for Apple, which is looking for its first return to sales growth in the first quarter this year. The holiday quarter is critical for Apple, and in addition to that it has a huge window of opportunity given that the Galaxy Note 7 is basically dead in the water.<\/p>\n
\u201cIt\u2019s very hard to gauge demand when you\u2019re selling everything you\u2019re making, so we\u2019ll find out more through the quarter but we\u2019re confident enough to give you guys guidance that we\u2019re returning to growth this quarter, which obviously feels very good for us,\u201d Cook said.<\/p>\n
Apple\u2019s iPhone sales have not only been slowing, but declining, year-over-year in several quarters this year. That\u2019s largely been attributed to an overall saturation of the smartphone ecosystem, especially since Apple largely targets a higher-end part of the market. Apple is also seeing a lot of competition from other manufacturers trying to beat it at a lower price point.<\/p>\n
Already, the iPhone 7 Plus is seeing massive shipping delays because its demand has drastically outstripped its supply. If you try to go purchase an iPhone 7 Plus, the shipping delay\u00a0may be as high as several weeks. Apple is frantically trying to make as many iPhone 7 Plus phones as it can, and it\u2019s going to be critical that it finds a way to meet that demand.<\/p>\n
The exact question from the analyst was, \u201cin terms of supply, do you think we\u2019ll be at equilibrium by the end of the quarter?\u201d<\/p>\n
<\/p>\n
–<\/p>\n
Source: TechCrunch<\/p>\n","protected":false},"excerpt":{"rendered":"
Apple is working to match the demand for the iPhone 7 Plus as best as it can, but it might not meet all the demand by the end of the year, CEO Tim Cook said on the investor call discussing its fourth-quarter earnings. \u201cIt\u2019s hard to say,\u201d Cook said in response to an investor question […]<\/p>\n","protected":false},"author":5,"featured_media":262009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[106],"tags":[3305,13062,13063,3297,9797],"yoast_head":"\n