{"id":258991,"date":"2016-10-17T10:10:31","date_gmt":"2016-10-17T10:10:31","guid":{"rendered":"http:\/\/citifmonline.com\/?p=258991"},"modified":"2016-10-17T10:10:31","modified_gmt":"2016-10-17T10:10:31","slug":"biz-of-elections-politicians-dish-out-thousands-to-erect-billboards","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2016\/10\/biz-of-elections-politicians-dish-out-thousands-to-erect-billboards\/","title":{"rendered":"Biz of Elections: Politicians dish out thousands to erect billboards"},"content":{"rendered":"<p>Political parties and politicians, during election years, dole out huge amounts of money on billboards across the country as part of election campaign methods.<\/p>\n<p>Checks by <strong>Citi Business News<\/strong> show that it cost as much as 6,500 cedis to obtain a license from the Accra Metropolitan Assembly (AMA), to mount a billboard in the Greater Accra regional capital, Accra.<\/p>\n<p>Also, politicians would be expected to pay about 15,000 cedis as rent for the advertising space they use during the elections.<\/p>\n<p>Citi News\u2019 Eugenia Tenkorang takes a look at the money involved in erecting these billboards and its impact on elections.<\/p>\n<p>Interestingly, compared to past election years, most of the billboards mounted this time round also bear images of the various presidential candidates and their respective Member of Parliament nominees.<\/p>\n<p><strong>Click to listen to full audio report<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/288614120&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p>According to some outdoor advertising companies, a client pays up to 10,000 cedis for a billboard per month depending on the size and location and 15,000 every month for super billboards with three faces.<\/p>\n<p>Also, not all of the politicians dole out cash for their billboards as some outdoor advertisers approach the parties or candidates themselves and offer them huge discounts or free advertising spaces, with the hope of claiming those spaces after election.<\/p>\n<p>The NPP candidate for Ododdiodoo, Nii Lantey Bannerman, confirmed this.<\/p>\n<p>\u201cWhat I have at the roundabout is an offer from someone\u2026I do not even know how much that cost to build it.\u201d<\/p>\n<p>Meanwhile some electorates who spoke to <strong>Citi Business News<\/strong> expressed mixed reactions over the impact of billboards on their decision to vote for one candidate or another.<\/p>\n<p>\u201cThe billboards which they have erected are meant for the electorate to remember that they are the people that are to be voted for. But actually for me I\u2019m not looking at the billboards but I\u2019m using my conscience to vote,\u201d a seven time voter, Nii Amugi, stated.<\/p>\n<p>\u201cIf someone will just be influenced by the high cost of billboards and vote for someone, then I think that is problematic,\u201d another stated in a sharp contrast.<\/p>\n<p>Yet another remarked, \u201cIn my view, the high costs of the billboards in the country especially during the campaign seasons, is a complete waste of money.\u201d<\/p>\n<p>&#8211;<\/p>\n<p>By: Eugenia Tenkorang\/citibusinessnews.com\/Ghana<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Political parties and politicians, during election years, dole out huge amounts of money on billboards across the country as part of election campaign methods. Checks by Citi Business News show that it cost as much as 6,500 cedis to obtain a license from the Accra Metropolitan Assembly (AMA), to mount a billboard in the Greater [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":258995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[32,171,11],"tags":[12688,12758,129,56],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Biz of Elections: Politicians dish out thousands to erect billboards - Citi 97.3 FM - Relevant Radio. 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