{"id":25879,"date":"2014-06-19T07:24:50","date_gmt":"2014-06-19T07:24:50","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=25879"},"modified":"2014-06-19T07:24:50","modified_gmt":"2014-06-19T07:24:50","slug":"loreal-releases-magic-mirror-makeup-app","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2014\/06\/loreal-releases-magic-mirror-makeup-app\/","title":{"rendered":"L’Or\u00e9al releases ‘magic mirror’ makeup app"},"content":{"rendered":"

Trying on makeup just received a beautiful 21st-century update.<\/p>\n

On Wednesday, L\u2019Oreal Paris released an innovative app called\u00a0Makeup Genius<\/a>, a free \u201cmagic mirror\u201d for iPhone and iPad that lets you see how you would appear in different eye shadows, blushes, and other beautifiers without actually applying the products.<\/p>\n

The app takes a sophisticated scan of your face with the device\u2019s front-facing camera, digitally paints on your selected product, and then reflects all your movements, accurately portraying what you would look like in different cosmetics, from different angles, in real time.<\/p>\n

(If you\u2019re having trouble imagining it: You know how Google\u2019s video chat app Hangouts lets you wear a hat or a mask that stays on your head as you bob around? Think of that, but with the precision necessary to mimic realistic eyeliner.)<\/p>\n

I tested an early version of the app at a special event in New York thrown by L\u2019Oreal Paris last month. To answer your first question: No, there will not be photos forthcoming (even though I looked\u00a0stunning\u00a0with smoky eyes and hot-pink lipstick).<\/p>\n

Even in its pre-release form, Makeup Genius is indeed quite smart. While competing apps let you upload a photo of yourself and then apply different products to that still image, Makeup Genius shows the makeup on your face as you move, so you can tilt your head around and see how you look with different facial expressions.<\/p>\n

The app also includes different \u201clooks,\u201d or beauty combinations, worn by celebrities like Eva Longoria and Lupita Nyong\u2019o, created by the makeup artist Billy B.<\/p>\n

In addition to its technical delights, Makeup Genius also has a whimsical, delightful origin story.<\/p>\n

The app was born in L\u2019Oreal USA\u2019s Connected Beauty Incubator, a branch of the makeup giant devoted to technological applications for its cosmetics. (Because\u00a0of course<\/em>\u00a0L\u2019Oreal has a tech incubator.)<\/p>\n

Developers teamed with Image Metrics, the graphics studio behind the visual effects in\u00a0The Curious Case of Benjamin Button,<\/em>\u00a0in the app\u2019s creation. (Because\u00a0of course\u00a0<\/em>you want your cosmetics business associated with Brad Pitt\u2019s wrinkled zombie-head from\u00a0Benjamin Button,<\/em>\u00a0of all movies.)
\n<\/em><\/p>\n

Regardless, the app is a success. And while those who don\u2019t wear makeup \u2014 I rarely, if ever, do \u2014 might not have any interest in this particular app, Makeup Genius is still exciting for the possibilities it suggests in other fields.<\/p>\n

Tech startups and retail giants alike have sought to create an effective, fluid, and convincing magic mirror to allow people to envision what they would look like in\u00a0different outfits<\/a>, or\u00a0haircuts<\/a>, or\u00a0pairs of eyeglasses<\/a>. The best solution I\u2019ve seen thus far comes from \u2013\u2013\u00a0of course \u2013\u2013<\/em>\u00a0L\u2019Oreal.<\/p>\n

Together with Mink, a recently unveiled 3D printer that lets men and women print their own cosmetics at home on demand, makeup could be entering the digital age.<\/p>\n

Makeup Genius does have its limitations. There is not yet an Android version of the app; L\u2019Oreal says that\u2019s coming \u201cby 2015.\u201d And not all L\u2019Oreal products are available to try on; only select brands are featured in the app.<\/p>\n

The version I saw did not allow you to purchase products directly from the app; that was also in development as of a month ago.<\/p>\n

Finally, and perhaps most obviously, makeup shoppers are limited to L\u2019Oreal Paris products within the app. If you prefer, say, Avon or Olay, you\u2019re stuck with a trip to the mall and a bottle of makeup remover.<\/p>\n

Still, at the price of free, Makeup Genius is worth a try \u2013\u2013 if not to actually purchase makeup, then at least to glimpse a potential future of much of retail shopping. I\u2019ve seen it, and it looks fabulous.<\/p>\n

 <\/p>\n

Source: Yahoo Tech<\/p>\n","protected":false},"excerpt":{"rendered":"

Trying on makeup just received a beautiful 21st-century update. On Wednesday, L\u2019Oreal Paris released an innovative app called\u00a0Makeup Genius, a free \u201cmagic mirror\u201d for iPhone and iPad that lets you see how you would appear in different eye shadows, blushes, and other beautifiers without actually applying the products. The app takes a sophisticated scan of […]<\/p>\n","protected":false},"author":5,"featured_media":25880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[18],"yoast_head":"\nL'Or\u00e9al releases 'magic mirror' makeup app - Citi 97.3 FM - Relevant Radio. 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