The Sofort is a strange duck.<\/p>\n
It\u2019s a $300 instant camera by premium manufacturer Leica that looks a bit like a real world version of the Instagram logo.<\/p>\n
The price puts it well over Fujifilm\u2019s offerings that also run on the Japanese company\u2019s Instax technology, but this Leica we\u2019re talking about here, so it\u2019s really only natural that there will be a notable premium in pricing.<\/p>\n
The camera sports a handful of different modes, including, notably, self-portrait, a classier, more Leica way of saying selfie, which has a built s elf-timer mode. There\u2019s also a rectangular mirror on front, so users can look at their face as they take a picture of it. Other featured modes including Macro, Action, and People & Party.<\/p>\n
There are a number of auto features, along with a manual override, which adjust things like focus on and brightness. Leica\u2019s also got its own branded film specially for the Sofort, in both black and white and color, featuring \u201cwarm cream color\u201d frames designed, no doubt, in homage to classic offerings from Polaroid.<\/p>\n
The camera and film will hit Leica stores and dealers in November.<\/p>\n
–<\/p>\n
Source: Techcrunch<\/p>\n","protected":false},"excerpt":{"rendered":"
The Sofort is a strange duck. It\u2019s a $300 instant camera by premium manufacturer Leica that looks a bit like a real world version of the Instagram logo. The price puts it well over Fujifilm\u2019s offerings that also run on the Japanese company\u2019s Instax technology, but this Leica we\u2019re talking about here, so it\u2019s really […]<\/p>\n","protected":false},"author":7,"featured_media":248729,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[106],"tags":[11825,7261],"yoast_head":"\n