{"id":22636,"date":"2014-06-04T13:48:12","date_gmt":"2014-06-04T13:48:12","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=22636"},"modified":"2014-06-04T14:01:22","modified_gmt":"2014-06-04T14:01:22","slug":"david-afflu-on-customer-retention-audio","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/","title":{"rendered":"David Afflu on Customer Retention (Audio)"},"content":{"rendered":"<p style=\"text-align: left;\">About 72% of people trust what others say about a brand and 15% believe what the brand says about itself in advertising. That is why brands need to consciously strive to satisfy and retain customers.<\/p>\n<p style=\"text-align: left;\">On the Management Development Month series Wednesday on the Citi Breakfast Show, the Commercial Director of PZ Cussons, David Afflu, shared some tried and tested secrets on how brands can engage, satisfy and retain customers.<\/p>\n<p style=\"text-align: left;\">Listen to the full audio below:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/152777319&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;visual=true\" height=\"450\" width=\"100%\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About 72% of people trust what others say about a brand and 15% believe what the brand says about itself in advertising. That is why brands need to consciously strive to satisfy and retain customers. On the Management Development Month series Wednesday on the Citi Breakfast Show, the Commercial Director of PZ Cussons, David Afflu, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":22637,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[1211,1205,1259],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>David Afflu on Customer Retention (Audio) - Citi 97.3 FM - Relevant Radio. Always<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"David Afflu on Customer Retention (Audio) - Citi 97.3 FM - Relevant Radio. Always\" \/>\n<meta property=\"og:description\" content=\"About 72% of people trust what others say about a brand and 15% believe what the brand says about itself in advertising. That is why brands need to consciously strive to satisfy and retain customers. On the Management Development Month series Wednesday on the Citi Breakfast Show, the Commercial Director of PZ Cussons, David Afflu, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/\" \/>\n<meta property=\"og:site_name\" content=\"Citi 97.3 FM - Relevant Radio. Always\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/citi97.3\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-04T13:48:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-06-04T14:01:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/citifmonline.com\/wp-content\/uploads\/2014\/06\/IMG_0755.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kojo Akoto Boateng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@citi973\" \/>\n<meta name=\"twitter:site\" content=\"@citi973\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kojo Akoto Boateng\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/\",\"url\":\"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/\",\"name\":\"David Afflu on Customer Retention (Audio) - Citi 97.3 FM - Relevant Radio. Always\",\"isPartOf\":{\"@id\":\"https:\/\/citifmonline.com\/#website\"},\"datePublished\":\"2014-06-04T13:48:12+00:00\",\"dateModified\":\"2014-06-04T14:01:22+00:00\",\"author\":{\"@id\":\"https:\/\/citifmonline.com\/#\/schema\/person\/1642ef473fe39bf0c4e2f2f252678eb1\"},\"breadcrumb\":{\"@id\":\"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/citifmonline.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"David Afflu on Customer Retention (Audio)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/citifmonline.com\/#website\",\"url\":\"https:\/\/citifmonline.com\/\",\"name\":\"Citi 97.3 FM - Relevant Radio. Always\",\"description\":\"Ghana News | Ghana Politics | Ghana Soccer | Ghana Showbiz\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/citifmonline.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/citifmonline.com\/#\/schema\/person\/1642ef473fe39bf0c4e2f2f252678eb1\",\"name\":\"Kojo Akoto Boateng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/citifmonline.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba51f5385119e83762c67ecd6aa410ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba51f5385119e83762c67ecd6aa410ab?s=96&d=mm&r=g\",\"caption\":\"Kojo Akoto Boateng\"},\"url\":\"https:\/\/citifmonline.com\/author\/kojo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"David Afflu on Customer Retention (Audio) - Citi 97.3 FM - Relevant Radio. Always","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/","og_locale":"en_US","og_type":"article","og_title":"David Afflu on Customer Retention (Audio) - Citi 97.3 FM - Relevant Radio. Always","og_description":"About 72% of people trust what others say about a brand and 15% believe what the brand says about itself in advertising. That is why brands need to consciously strive to satisfy and retain customers. On the Management Development Month series Wednesday on the Citi Breakfast Show, the Commercial Director of PZ Cussons, David Afflu, [&hellip;]","og_url":"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/","og_site_name":"Citi 97.3 FM - Relevant Radio. Always","article_publisher":"https:\/\/www.facebook.com\/citi97.3","article_published_time":"2014-06-04T13:48:12+00:00","article_modified_time":"2014-06-04T14:01:22+00:00","og_image":[{"width":630,"height":420,"url":"https:\/\/citifmonline.com\/wp-content\/uploads\/2014\/06\/IMG_0755.jpg","type":"image\/jpeg"}],"author":"Kojo Akoto Boateng","twitter_card":"summary_large_image","twitter_creator":"@citi973","twitter_site":"@citi973","twitter_misc":{"Written by":"Kojo Akoto Boateng"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/","url":"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/","name":"David Afflu on Customer Retention (Audio) - Citi 97.3 FM - Relevant Radio. Always","isPartOf":{"@id":"https:\/\/citifmonline.com\/#website"},"datePublished":"2014-06-04T13:48:12+00:00","dateModified":"2014-06-04T14:01:22+00:00","author":{"@id":"https:\/\/citifmonline.com\/#\/schema\/person\/1642ef473fe39bf0c4e2f2f252678eb1"},"breadcrumb":{"@id":"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/citifmonline.com\/2014\/06\/david-afflu-on-customer-retention-audio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/citifmonline.com\/"},{"@type":"ListItem","position":2,"name":"David Afflu on Customer Retention (Audio)"}]},{"@type":"WebSite","@id":"https:\/\/citifmonline.com\/#website","url":"https:\/\/citifmonline.com\/","name":"Citi 97.3 FM - Relevant Radio. Always","description":"Ghana News | Ghana Politics | Ghana Soccer | Ghana Showbiz","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/citifmonline.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/citifmonline.com\/#\/schema\/person\/1642ef473fe39bf0c4e2f2f252678eb1","name":"Kojo Akoto Boateng","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/citifmonline.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba51f5385119e83762c67ecd6aa410ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba51f5385119e83762c67ecd6aa410ab?s=96&d=mm&r=g","caption":"Kojo Akoto Boateng"},"url":"https:\/\/citifmonline.com\/author\/kojo\/"}]}},"_links":{"self":[{"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/posts\/22636"}],"collection":[{"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/comments?post=22636"}],"version-history":[{"count":0,"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/posts\/22636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/media\/22637"}],"wp:attachment":[{"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/media?parent=22636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/categories?post=22636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citifmonline.com\/wp-json\/wp\/v2\/tags?post=22636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}