{"id":22158,"date":"2014-06-02T18:45:26","date_gmt":"2014-06-02T18:45:26","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=22158"},"modified":"2014-06-02T18:46:42","modified_gmt":"2014-06-02T18:46:42","slug":"effective-branding-notes-of-prof-robert-hinson","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2014\/06\/effective-branding-notes-of-prof-robert-hinson\/","title":{"rendered":"Effective Branding – Notes of Prof. Robert Hinson"},"content":{"rendered":"

Citi FM<\/em><\/strong>\u2019s annual Management Development Month series kicked off Monday on the Citi breakfast show.<\/p>\n

The series will run every morning, Mondays to Thursdays, at 9:00am on the Citi Breakfast Show <\/strong>in June.<\/p>\n

The Management Development Month series features top-notch thinkers and practitioners from various business and academic fields, presenting insightful ideas on selected topics.<\/p>\n

The series is sponsored by Airtel, Zenith Bank and the Student Loan Trust Fund.<\/p>\n

This week the focus will be on Marketing and Customer Service with Professor Robert Hinson<\/strong> an Associate Professor of Marketing at the University of Ghana Business School speaking on the topic standing out among the crowd, effective branding.<\/p>\n

Among other things, Prof. Hinson shared insights into the Ten Keys Of A Strong Brand<\/strong>, Seven Steps <\/strong>To Building A Global Brand <\/strong>and more.<\/p>\n

Watch the video below for more insights.<\/p>\n