{"id":209996,"date":"2016-04-28T14:34:38","date_gmt":"2016-04-28T14:34:38","guid":{"rendered":"http:\/\/citifmonline.com\/?p=209996"},"modified":"2016-04-28T14:34:38","modified_gmt":"2016-04-28T14:34:38","slug":"what-should-apple-do-next","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2016\/04\/what-should-apple-do-next\/","title":{"rendered":"What should Apple do next?"},"content":{"rendered":"

Apple reported its first fall in sales in 13 years on Tuesday. Sales were down around $8bn (\u00a35.5bn) compared with this time last year and its shares have fallen nearly 20% in the last 12 months.<\/p>\n

While it’s fair to say the firm is still a long way from the breadline – it has around $200bn in offshore reserves alone – many see the news as a sign that the winning formula it has upheld for so long is no longer enough.<\/p>\n

So where next for the billion dollar business? The BBC asked the experts.<\/p>\n

The industry analyst<\/strong><\/p>\n

Virtual reality, which chief executive Tim Cook has already declared an area of great potential, and the much-rumoured Apple car could both prove extremely lucrative for the tech giant, he believes.<\/p>\n

He also thinks Apple could set its sights on the potentially lucrative Indian market.<\/p>\n

“Although it is a tough challenge for Apple to sell full price iPhones in India, the sheer scale of the population and potential for smartphone adoption cannot be ignored,” he said.<\/p>\n

Failing that, Apple could take on the likes of Amazon and Sky as a major content provider, Mr Wood argued.<\/p>\n

“Apple has a huge cash pile that would allow it to easily purchase the rights to major sporting events or other hot content areas,” he said.<\/p>\n

“Given its ability to distribute content to the huge installed base of affluent Apple device owners, this could be a new direction for the company.”<\/p>\n

Chief Policy Adviser Martin Baxter from the Institute of Environmental Management & Assessment also believes cars are a smart move for the firm, but not necessarily the autonomous type.<\/p>\n

“With air quality concerns in the news, clearly electric vehicles have the potential to reduce harmful emissions – if we have renewable energy to generate the electricity,” he said.<\/p>\n

“Apple has a big role to play in both the vehicle, and energy harvesting, making the process more efficient. It would be a completely new market for them and would also address those challenges.”<\/p>\n

Liam, Apple’s iPhone recycling robot, is all very well, but Mr Baxter wants to see the firm go further.<\/p>\n

“They could do more on repairability,” he said.<\/p>\n

“It’s great that they can recover material but what we want is more product durability.”<\/p>\n

That might not help boost sales however.<\/p>\n

The technology journalist<\/p>\n

Cam Bunton, editor of 9to5Mac, believes Apple needs to come out with its next landscape-changing product.<\/p>\n

“As a tech enthusiast Apple is pretty boring,” says Mr Bunton.<\/p>\n

“They release stuff once or twice a year, it’s usually similar to what they’ve done already. It’s a good strategy and makes them lots of money though,” he says.<\/p>\n

“That said, I think the iPhone SE is an important device for those who maybe want all the performance and spec of an iPhone but haven’t been able to afford one.”<\/p>\n

Mr Bunton also called for more openness from the notoriously secretive company – but conceded that perhaps that’s part of its appeal.<\/p>\n

“I would like them to share more – stop pretending developing tech is a massive secret that nobody else is doing.<\/p>\n

“But I guess that’s what has made them successful – the secrecy builds up excitement so when they release something it sounds brand new,” he said.<\/p>\n

The accountant<\/strong><\/p>\n

Graham Seddon, partner and technology sector specialist at accountancy firm Menzies, also thinks the iPhone is entering its twilight years.<\/p>\n

“Even the greatest product, from the greatest brand, has a lifecycle that will end,” he said.<\/p>\n

“The macroeconomic factors of a strong US dollar and slowing growth in China have had an impact, alongside the ongoing competition in the smartphone market as other manufacturers have played catch-up.<\/p>\n

“For the moment, Apple’s Tim Cook seems to be adamant that the dip in performance is merely a ‘pause’ in growth and he seems to be in denial that global demand for iPhones could at last be waning.<\/p>\n

“We will have to wait and see if products like the Apple Watch, iPad or even the ‘Apple Car’ can help to drive up revenues once again.”<\/p>\n

“Take the base that you’ve got and keep innovating,” says Professor Les Carr from the University of Southampton.<\/p>\n

“I don’t join in the clamour for Apple having to deliver another landmark product such as iPhone.<\/p>\n

“What Apple do is bring out technology that provides a certain level of innovation then incrementally improve it. I think they aren’t one for releasing a million products onto the market and seeing which one flies.”<\/p>\n

Prof Carr thinks there is yet more potential in the Apple Watch, and also believes its foray into health and wellbeing with its Apple Health tracking service will prove successful.<\/p>\n

“Personal health is going to be a huge market and Apple has the product to leverage that.”<\/p>\n

–<\/p>\n

Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"

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