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<\/p>\nChapters Couture, a renowned fashion brand in Ghana, has launched a new collection purposely\u00a0to revive the Batik Tie and Dye industry in Ghana. Mr. Robert Raymond Cudjoe, CEO of Chapters\u00a0Couture stressed on the fact that many designers and shoppers of the \u2018African Print\u2019 clothing\u00a0have ignored the tie and dye print and focused mostly on other fabrics like Woodin, GTP, Vlisco\u00a0to the extent of having Chinese fabric producers\u00a0 file into the country with their pirated prints.<\/p>\n
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\u201cIt seems people have forgotten, tie and dye is also African,\u201d he said \u201cand most designers\u00a0are not fusing this beautiful print in designs they come up with. This I believe is crippling the tie\u00a0and dye entrepreneurs we have in this country not to talk of textile graduates from our various \u00a0tertiary institutions. If attention is given to our tie and dye just as it did with our African print\u00a0some years back, I believe we can grow that sector and even reduce graduate unemployment.<\/p>\n
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\u201cJust as the textile industry became innovative in bringing different designs into our market for\u00a0consumers, I believe, the same can be done with our tie and dye\u201d. The tie and dye print is very adaptable, and can be used in making variety of garments just as we\u00a0do with the African print. We are therefore not limited. He urges all designers and lovers of\u00a0African fashion to also take another look at the tie and die print and look out for more innovative\u00a0ways to revive it. The look book showcases various styles and ways to wear batik tie and dye and how one can still make beautiful designs with the fabric.<\/p>\n
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Just as we put African print on the map, let\u2019s do same with batik tie and dye.<\/p>\n
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Source: Chapters Couture\/\u00a0Twitter: @chapterscouture<\/p>\n","protected":false},"excerpt":{"rendered":"
Chapters Couture, a renowned fashion brand in Ghana, has launched a new collection purposely\u00a0to revive the Batik Tie and Dye industry in Ghana. Mr. Robert Raymond Cudjoe, CEO of Chapters\u00a0Couture stressed on the fact that many designers and shoppers of the \u2018African Print\u2019 clothing\u00a0have ignored the tie and dye print and focused mostly on other […]<\/p>\n","protected":false},"author":14,"featured_media":204792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[137],"tags":[],"yoast_head":"\n