{"id":202900,"date":"2016-03-30T15:30:53","date_gmt":"2016-03-30T15:30:53","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=202900"},"modified":"2016-03-30T15:30:53","modified_gmt":"2016-03-30T15:30:53","slug":"pele-sues-samsung-30m-over-advert","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2016\/03\/pele-sues-samsung-30m-over-advert\/","title":{"rendered":"Pele sues Samsung $30m over advert"},"content":{"rendered":"
Football legend Pele is suing Samsung for at least $30m (\u00a320.8m) over images used in a newspaper advert.<\/p>\n
The 75-year-old Brazilian says the Korean electronics company’s advert for high-definition televisions featured a portrait-sized image of a man who “very closely resembles” him.<\/p>\n
The advert also used a small photo of a footballer making a “modified bicycle or scissors-kick, perfected and famously used by Pele”, according to court papers in Chicago.<\/p>\n
Pele’s name is not mentioned in the advert, which appeared in the New York Times in October, but the lawsuit says it will confuse consumers and hurt the star’s endorsement rights.<\/p>\n
He already has deals with companies including Volkswagen, Subway, Emirates and Procter and Gamble.<\/p>\n
The lawsuit also claims the advert appeared after Samsung had ended talks in 2013 that were aimed at securing a deal with Pele over the use of his image.<\/p>\n
Samsung spokesman Danielle Meister Cohen declined to comment on the case.<\/p>\n
Pele’s lawyer, Frederick Sperling, said: “The goal is to obtain fair compensation for the unauthorised use of Pele’s identity and to prevent future unauthorised uses.”<\/p>\n
–<\/p>\n
Source: Sky News<\/p>\n","protected":false},"excerpt":{"rendered":"
Football legend Pele is suing Samsung for at least $30m (\u00a320.8m) over images used in a newspaper advert. The 75-year-old Brazilian says the Korean electronics company’s advert for high-definition televisions featured a portrait-sized image of a man who “very closely resembles” him. The advert also used a small photo of a footballer making a “modified […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[142],"tags":[],"yoast_head":"\n