{"id":200841,"date":"2016-03-22T06:53:14","date_gmt":"2016-03-22T06:53:14","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=200841"},"modified":"2016-03-22T06:53:14","modified_gmt":"2016-03-22T06:53:14","slug":"apple-unveils-smaller-iphone-ipad-pro","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2016\/03\/apple-unveils-smaller-iphone-ipad-pro\/","title":{"rendered":"Apple unveils smaller iPhone and iPad Pro"},"content":{"rendered":"

Apple has announced smaller versions of the iPhone and iPad Pro at an event hosted in San Francisco and streamed online.<\/p>\n

The iPhone SE has the same processing and graphics performance of the larger Apple 6S, the firm said, and can capture 4K video.<\/p>\n

The new iPad Pro will have a 9.7 inch screen – the same size as the original iPad.<\/p>\n

The iPhone SE will be available in 110 countries by the end of May.<\/p>\n

With a starting price of $399\/$499 (\u00a3277\/\u00a3346), the new iPhone is the “most affordable” handset Apple has ever released, Apple said.<\/p>\n

It also said the new iPad Pro would be available in three different storage sizes with an extra large 256GB version.<\/p>\n

Pricing will begin at $599 for the smallest version and will ship in the US at the end of the month.<\/p>\n

\"The<\/span><\/figure>\n
<\/figure>\n

Small iPhone<\/strong><\/p>\n

Apple said it sold 30 million four-inch handsets last year, however its handset sales have slowed in recent months in line with the overall smartphone market.<\/p>\n

Some analysts are predicting up to a 15% decline in shipments in the first quarter of 2016 alone.<\/p>\n

“The smart phone market has definitely consolidated around five and six inch devices globally so the question is why has Apple come out with a slightly smaller version?” said Annette Zimmerman, a research director at analyst Gartner.<\/p>\n

“It is not really to capture a trend, but these people who are on an iPhone 4 or 5 and are quite happy with the size.<\/p>\n

“It’s a way to upgrade them and obviously selling a phone with a smaller screen size helps with the margins on these devices,” she added.<\/p>\n

“I don’t think it will lead to the sort of strong growth we saw after the iPhone 6 came out – that would be really difficult to top.”<\/p>\n

–<\/p>\n

Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"

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