{"id":200441,"date":"2016-03-20T15:31:12","date_gmt":"2016-03-20T15:31:12","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=200441"},"modified":"2016-03-20T15:31:12","modified_gmt":"2016-03-20T15:31:12","slug":"straight-outta-compton-had-different-trailers-for-different-races","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2016\/03\/straight-outta-compton-had-different-trailers-for-different-races\/","title":{"rendered":"Straight Outta Compton had ‘different trailers for different races’"},"content":{"rendered":"
Universal Pictures made different Straight Outta Compton trailers for black, white and hispanic audiences, according to claims made at the SXSW festival.<\/p>\n
It’s thought that bosses from the company teamed up with Facebook to “customise” them.<\/p>\n
Universal’s head of digital marketing Doug Neil told an audience that most white people in America were unaware of rap group N.W.A, according to Business Insider.<\/p>\n
It seems the thinking was centred around the idea that white audiences are more aware of Dr Dre, a founder member of the group, from Beats headphones than from his music.<\/p>\n
“The trailer marketed to them on Facebook had no mention of N.W.A., but sold the movie as a story of the rise of Ice Cube and Dr. Dre,” he said.<\/p>\n