{"id":187006,"date":"2016-02-04T11:07:04","date_gmt":"2016-02-04T11:07:04","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=187006"},"modified":"2016-02-04T11:07:04","modified_gmt":"2016-02-04T11:07:04","slug":"twitter-launches-engaging-new-homepage","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2016\/02\/twitter-launches-engaging-new-homepage\/","title":{"rendered":"Twitter launches ‘engaging’ new homepage"},"content":{"rendered":"
Twitter is rolling out a new homepage designed to engage people who have not logged in to the website.<\/p>\n
The new page shows real-time updates from celebrities and news websites, and lets people search through tweets.<\/p>\n
The design was trialled in the US and Japan and will now roll out in a further 21 countries, including the UK.<\/p>\n
One analyst said the company was trying to widen its appeal, but needed to tackle issues that could put people off using the service.<\/p>\n
“The old homepage was targeted at getting people to sign up for an account or download the app,” said David Wilkinson, managing partner at digital consultancy Soho Strategy.<\/p>\n
“This is a bid to expand its appeal beyond the registered users, and get people to engage with content regardless of whether they’re signed in.<\/p>\n
“But it’s also a recognition that algorithmic curation of content is beating human curation, and that its timeline model could be flawed.”<\/p>\n
Twitter has struggled with competition from rivals such as Snapchat and Facebook, and its share price has tumbled since its stock market debut in 2014.<\/p>\n
The social network currently attracts about 500 million visitors every month, but has only 320 million registered members.<\/p>\n
The redesigned homepage, which will roll out on the Twitter website and mobile site, draws in live updates from some of the website’s most prolific tweeters.<\/p>\n
“Starting today, anyone can explore and discover different topics and stories as they occur, including some that are tailored just for you based on your location,” the company said in a statement.<\/p>\n