which was the first to report the talks<\/a>, cited a source as saying the firms were still negotiating the details.<\/p>\n‘Really puzzling’<\/strong><\/p>\nBeats was founded by music producer Jimmy Iovine and the hip-hop star Dr Dre and until recently was best known for its headphones.<\/p>\n
It started a subscription-based music streaming service earlier this year.<\/p>\n
However, Apple already has its own iTunes store which is the world’s largest music download service. It also launched iTunes Radio last year.<\/p>\n
That has made some industry watchers question the move.<\/p>\n
James McQuivey, an analyst with Forrester, said there was a big overlap of customers between the two firms.<\/p>\n
“This is really puzzling,” he said. “You buy companies today to get technologies that no one else or customers that no one has.<\/p>\n
“They must have something hidden under the hood.”<\/p>\n
The reported price is also a huge premium on Beats’s previous valuation.<\/p>\n
Beats was valued at just $1bn after its last funding round in September, which saw it get a $500m investment from the Carlyle Group.<\/p>\n
<\/p>\n
Source: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"
Technology giant Apple is in talks to buy headphone maker and music-streaming service provider Beats Electronics, according to various media reports. The reports claim Apple could pay as much as $3.2bn (\u00a31.9bn) and a deal could be announced next week. If completed, it will be Apple’s biggest ever acquisition. It is being seen as move […]<\/p>\n","protected":false},"author":5,"featured_media":17392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[18,444,445,446,443],"yoast_head":"\n
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