{"id":156198,"date":"2015-09-30T17:18:15","date_gmt":"2015-09-30T17:18:15","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=156198"},"modified":"2015-09-30T17:18:15","modified_gmt":"2015-09-30T17:18:15","slug":"coca-cola-wins-big-at-2014-cimg-awards","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2015\/09\/coca-cola-wins-big-at-2014-cimg-awards\/","title":{"rendered":"Coca Cola Wins big at 2014 CIMG Awards"},"content":{"rendered":"
Coca-Cola Equatorial Limited came up among the top winners for this year\u2019s Chartered Institute of Marketing Ghana (CIMG) Awards held at the State Banquet hall in Accra. Linda Larbi, Head of Marketing at the Coca-Cola Equatorial Limited was adjudged the \u201cMarketing Practitioner of the Year 2014.\u201d<\/p>\n
The award was in recognition of Linda\u2019s tremendous efforts and determination at ensuring that Coca Cola remains the number one beverage brand on the Ghanaian market.<\/p>\n
As if to cap the beverage giant\u2019s impressive marketing efforts at maintaining the top spot in the soft drinks market segment in Ghana during the year, the brand picked up yet again, another award for the night. The outdoor advert for the marketing campaign \u201cShare a Coke\u201d was voted the \u201cOutdoor Advert of the Year.\u201d The Share A Coke Campaign, which saw Coke calling out to Ghanaians through their local names to share, was a big success with the brand achieving unique sales and also saw Coca Cola\u2019s market appeal being reinforced.<\/p>\n