![\"Baobab](\"http:\/\/4cd.e16.myftpupload.com\/wp-content\/uploads\/2015\/06\/Baobab-fruit-opened-2.jpg\")
<\/a><\/p>\nBaobab trees are entirely community-owned & wild-harvested. There are 8,000 communities in Northern Ghana alone that can supply baobab fruit from a crop that is so abundant, it goes mainly to waste.<\/p>\n
Aduna Co-Founder & MD Andrew Hunt said: \u201cAduna is already sourcing baobab from 1,100 women in the Upper East, with average annual income increasing from just GHS 50 to GHS 600 \u2013 this is transformative. We need Ghanaians to take 10 seconds to vote for us so we can get Richard Branson\u2019s backing to Make Baobab Famous and radically scale-up our work and contribute to creating potential income for about 800,000 women in Ghana.\u201d<\/p>\n
Aduna has pioneered a new model for development in rural Africa.<\/p>\n
Recognizing the failure of the traditional aid model where donor-funds are invested in cash-crop \u201cdevelopment projects\u201d that ultimately fail due to lack of demand, Aduna focuses on creating a market for existing indigenous species that already grow in abundance.<\/p>\n
The company invests heavily in marketing to builddemand for Africa\u2019s under-utilised natural products then directs that demand to rural producers via its pro-poor supply chain.<\/p>\n
<\/p>\n
Follow this link to vote: http:\/\/www.virginmediabusiness.co.uk\/pitch-to-rich\/grow\/aduna\/<\/p>\n
<\/p>\n
Source: ADUNA<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Aduna, the Africa-inspired health food brand & social business is seeking to create a global market for the Ghanaian baobab fruit, mainly grown in the Northern\/Upper East Regions. The company\u2019s mission is to create demand for natural products from small-scale producers in Africa \u2013 starting with baobab. To this end, the company has beaten 2,500 […]<\/p>\n","protected":false},"author":5,"featured_media":123092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[21,4],"yoast_head":"\n
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