{"id":118522,"date":"2015-05-22T12:36:28","date_gmt":"2015-05-22T12:36:28","guid":{"rendered":"http:\/\/4cd.e16.myftpupload.com\/?p=118522"},"modified":"2015-05-22T16:51:09","modified_gmt":"2015-05-22T16:51:09","slug":"absolut-vodka-to-sponsor-best-act-award","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2015\/05\/absolut-vodka-to-sponsor-best-act-award\/","title":{"rendered":"Absolut Vodka to sponsor Best Act Award"},"content":{"rendered":"

With the MTV Africa Music Awards KwaZulu-Natal 2015 in association with Absolut (MAMA) heading back to Durban, host city, \u00a0for the second consecutive year, premium brand Absolut Vodka is more than thrilled to announce its continued partnership with this thriving music property.<\/p>\n

The 18th<\/sup> July 2015 will once again see South Africa\u2019s paradise city Durban, host the awards, celebrating Africa\u2019s musicians and achievers who have made the most impact on youth culture throughout the year.<\/p>\n

The MAMA is a world class staging of dazzling performances from the African continent as well as prominent international artists. A showcase of all-star collaborations between artists of different genres and cultures makes these awards the most riveting of its kind in Africa.<\/p>\n

The sponsorship of the Best New Comer Award, \u201cBest New Act Transformed by Absolut\u201d is a highly relevant association for Absolut Vodka – long renowned for its innovation and creativity – so it is fitting that the brand has chosen to sponsor an award which celebrates new talent.<\/span><\/p>\n

The partnership between Absolut Vodka and the MAMA has evolved tremendously this year after Absolut recognised the necessity for a localised African campaign.<\/p>\n

Absolut has stepped it up a notch with a campaign specifically designed to recognise unique qualities and passions reflected in African artists.<\/p>\n

Africa is Absolut is a campaign which once again reflects the ability of a brand to push the boundaries of creativity and in so doing acknowledges artists who have done the same.<\/p>\n

The campaign identifies those who have remained true to their beliefs and passions, stuck to their own style, aren\u2019t afraid to uniquely create through their innovative and creative means which prompt originality and ingenuity.<\/p>\n

With characteristics synonymous with Absolut Vodka, through its partnership with the MAMA, the brand creates a platform that will not only raise the nominee\u2019s profiles in their home towns but across the African continent during the build up to the MAMA.<\/p>\n

\u201cWe are once again proud to be part of a pan-African music celebration such as the MAMA,\u201d says Marketing Director of Pernod Ricard SA, Charl Bassil, \u201cNot only does our partnership with Viacom International Media Networks Africa allow us to utilize the MAMA platform with the Africa is Absolut Campaign, but it will also allow Absolut to further ingrain artists outside their hometown to all of Sub-Saharan Africa.\u201d<\/p>\n

An additional partnership with Khuli Chana, emphasises Bassil\u2019s latter reference to profiling artists outside of their hometowns.<\/p>\n

This partnership is a depiction of the transformation that Absolut is able to effect in artists\u2019 lives. It also represents the type of artistry and vision that Absolut endorses as being Absolut. Selected because of his personal journey in the music industry Khuli is reflective of an artist who is self-believing, unique, creative and constantly innovative, the very nature of an Absolut<\/em> Artist.<\/p>\n

Absolut will assist in continuing to transform and amplify Khuli\u2019s artistry by profiling him in Kenya, where he has already collaborated with a local artist. Khuli will perform at the MAMA Celebration Party in Nairobi as well as the Absolut Art Bar parties which will be hosted in Ghana and Angola, using his own life story the South African Motswako rapper will testify to his development from being a MAMA nominee.<\/p>\n

–<\/p>\n

Source: Absolut Vodka<\/p>\n","protected":false},"excerpt":{"rendered":"

With the MTV Africa Music Awards KwaZulu-Natal 2015 in association with Absolut (MAMA) heading back to Durban, host city, \u00a0for the second consecutive year, premium brand Absolut Vodka is more than thrilled to announce its continued partnership with this thriving music property. The 18th July 2015 will once again see South Africa\u2019s paradise city Durban, […]<\/p>\n","protected":false},"author":14,"featured_media":118540,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[6],"yoast_head":"\nAbsolut Vodka to sponsor Best Act Award - Citi 97.3 FM - Relevant Radio. 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