{"id":1163,"date":"2014-02-20T14:44:38","date_gmt":"2014-02-20T14:44:38","guid":{"rendered":"http:\/\/citi.hatuasolutions.com\/?p=1163"},"modified":"2014-02-20T14:44:38","modified_gmt":"2014-02-20T14:44:38","slug":"emirates-named-most-valuable-airline-brand-worldwide","status":"publish","type":"post","link":"https:\/\/citifmonline.com\/2014\/02\/emirates-named-most-valuable-airline-brand-worldwide\/","title":{"rendered":"Emirates named most valuable airline brand worldwide"},"content":{"rendered":"<p><a href=\"http:\/\/citi.hatuasolutions.com\/wp-content\/uploads\/2014\/02\/emirates-airlines-airbus-A340-313X.jpg\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-1179\" alt=\"emirates-airlines-airbus-A340-313X\" src=\"http:\/\/citi.hatuasolutions.com\/wp-content\/uploads\/2014\/02\/emirates-airlines-airbus-A340-313X-300x150.jpg\" width=\"300\" height=\"150\" \/><\/a>Emirates, a global connector of people and places, is the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014 that was released this week.<\/p>\n<p>The airline, now at the 234th\u00a0position in the list, is also the most valuable brand in the Middle East for the fourth consecutive year, and is currently valued at US $5.48 billion, an increase of 34 per cent over its 2013 value.<\/p>\n<p>\u201cA strong brand is an important business differentiator, and that is why\u00a0<a href=\"http:\/\/www.emirates.com\/ae\/english\/\" target=\"_blank\">Emirates<\/a>\u00a0has continually invested in our brand over the years. We are delighted that our brand valuation has increased and that Emirates has retained its top position, because this reflects our success in engaging our customers, and remaining relevant to them in a fast changing and highly competitive global environment,\u201d said Boutros Boutros, Emirates\u2019 Divisional Senior Vice President, Corporate Communications, Marketing and Brand.<\/p>\n<p>\u201cEmirates flies more passengers over longer distances than any of its rivals and has become the standard by which other airline brands are judged. As employees of the Middle East\u2019s most valuable brand, Emirates\u2019 staff are ambassadors for the whole region, building bridges and good relationships across cultures with their impeccable service,\u201d said David Haigh, Chief Executive, Brand Finance.<\/p>\n<p>Emirates\u2019 brand platform \u2018Hello\u00a0Tomorrow\u2019 connects people and cultures by creating relevant and meaningful experiences that are shaping our world. It is an intrinsic part of airline\u2019s aspirations to evolve into a global lifestyle brand &#8211; not just offer a way to connect people from one point to another, but work as a catalyst to connect people\u2019s hopes, dreams and aspirations. A global audience now has diverse ways of engaging with Emirates through iconic sponsorships such as the FIFA World Cup\u2122 and Formula One, to its many social media platforms. \u00a0Emirates is now one of the most engaged brands on\u00a0<a href=\"https:\/\/www.facebook.com\/Emirates\" target=\"_blank\">Facebook<\/a>\u00a0not only in the airline category but amongst other lifestyle brands, with posts about its fleet, products, sponsorships and crew. Emirates is also the world\u2019s largest airline on\u00a0<a href=\"http:\/\/www.linkedin.com\/company\/emirates\" target=\"_blank\">LinkedIn<\/a>, and has an active presence on\u00a0<a href=\"http:\/\/www.youtube.com\/emirates\" target=\"_blank\">YouTube<\/a>,\u00a0<a href=\"http:\/\/instagram.com\/emirates\" target=\"_blank\">Instagram<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.google.com\/+emirates\" target=\"_blank\">Google Plus<\/a>.<\/p>\n<p>With a fleet of 212 aircraft, Emirates operates services to 141 destinations in 80 countries from Dubai.\u00a0With a multi-cultural work force which is made up of more than 48,000 people from over 160 different nations, Emirates embodies the spirit of the brand and its evolution is embedded internally with an outlook that celebrates the new, the pioneering and innovative in the world &#8211; empowering people to explore, engage and live.<\/p>\n<p>Brand Finance,\u00a0the world\u2019s leading brand valuation consultancy, releases its annual Brand Finance Global 500 report which assesses the dollar value of the reputation, image and intellectual property of the world\u2019s foremost brands across diverse categories. The ranking also considers in its valuation, a number of relevant attributes such as emotional connection, financial performance and sustainability, economic growth rates, revenue forecasts and analysts\u2019 insights, amongst others.<\/p>\n<p>&nbsp;<\/p>\n<p>Emirates<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emirates, a global connector of people and places, is the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014 that was released this week. The airline, now at the 234th\u00a0position in the list, is also the most valuable brand in the Middle East for [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":1180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[23,4],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emirates named most valuable airline brand worldwide - Citi 97.3 FM - Relevant Radio. 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