1.0Citi 97.3 FM - Relevant Radio. Alwayshttps://citifmonline.comKojo Akoto Boatenghttps://citifmonline.com/author/kojo/rich600338<blockquote class="wp-embedded-content" data-secret="7lpOvZEqIj"><a href="https://citifmonline.com/2018/01/trust-your-guts-uber-brand-boss-to-marketers/">‘Trust your guts’ – Uber Brand Boss to Marketers</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://citifmonline.com/2018/01/trust-your-guts-uber-brand-boss-to-marketers/embed/#?secret=7lpOvZEqIj" width="600" height="338" title="“‘Trust your guts’ – Uber Brand Boss to Marketers” — Citi 97.3 FM - Relevant Radio. Always" data-secret="7lpOvZEqIj" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://citifmonline.com/wp-content/uploads/2018/01/aliwadialogue-series-56.jpg750500The Chief Brand Officer at ride-hailing giant Uber, Bozoma Saint John, has advised marketers in the country to always trust their instincts when advertising their brands or products to consumers. According to her in spite of the importance of ‘book knowledge,’ it was crucial for marketers to be absolutely certain that what they are presenting […]