1.0Citi 97.3 FM - Relevant Radio. Alwayshttps://citifmonline.comKojo Akoto Boatenghttps://citifmonline.com/author/kojo/rich600338<blockquote class="wp-embedded-content" data-secret="4BRahiKphV"><a href="https://citifmonline.com/2017/09/brand-personality-a-case-study-of-citi-97-3fm-article/">Brand personality – A case study of Citi 97.3FM [Article]</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://citifmonline.com/2017/09/brand-personality-a-case-study-of-citi-97-3fm-article/embed/#?secret=4BRahiKphV" width="600" height="338" title="“Brand personality – A case study of Citi 97.3FM [Article]” — Citi 97.3 FM - Relevant Radio. Always" data-secret="4BRahiKphV" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> One of the least discussed branding topic is that of brand personality because, there’s usually a confusion regarding what it really means and its relevance. One of the reasons that account for this in my opinion is that, most brands do not exhibit strong personalities or do not project their personality but are rather fixated […]http://citifmonline.com/wp-content/uploads/2017/09/Nana-Yaw-Kesse-Picture-1-729x1024.jpg