Fahmy, 34, a passionate football lover, is a holder of a FIFA Master in Management, Law and Humanities of Sport, where he undertook courses on the campuses of the Universities of Neuchâtel in Switzerland, Bocconi in Italy and De Montfort in the United Kingdom.

Currently serving with France-based Lagardère Sports as Director of Operations for Africa, he previously worked with the CAF Competitions Division between 2007 and 2015. Prior to his departure in August 2015, he was the Tournament Director for the flagship competition, Africa Cup of Nations.

Two Deputy General Secretaries have also been appointed under the same conditions in conformity with the statutes.

Deputy General Secretary in charge of Development and Competitions is Ghanaian Anthony Baffoe. Born in Germany, the 52-year old was capped 25 times by Ghana between 1991 and 1994, and also captained the Black Stars for the final match of the 1992 Africa Cup of Nations in Senegal against Cote d’Ivoire, which the latter won 11-10 on penalties.

After a playing that started from Germany, through France to Hong Kong (Asia) and terminating in Venezuela (South America), he ventured into event management and also launching a cause for the protection of the right of footballers in his native Ghana. Holder of a CAF License ‘A’ Coaching Certificate, he has attended various FIFA training programs in Administration, and doubles as a FIFA Instructor in Administration and Management.

Essadik Alaoui has also been appointed Deputy General Secretary in charge of Administration and Finance. The 50-year-old Moroccan is a polyglot like Fahmy and Baffoe. He initially studied English Literature, before moving towards a curriculum in sport.
A graduate of the Moulay Rachid National Sports Institute in Morocco, he also studied Sports Management at the University of Indiana in the United States of America. A good part of his professional career has been with the Royal Moroccan Football Federation. In 2014, he was the director of the FIFA Club World Cup tournament staged in Morocco.

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CAF

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The launch of the initiative was done on Monday in Germany and the group of former players will be used to promote the Bundesliga’s brand and values around the world.

Baffoe, now the General Secretary of the Professional Footballers Association of Ghana (PFAG), the leading players player-welfare body in Ghana, was born in Germany in 1965 due to his father’s work as a diplomat and went on to play in the league.

He was the third player of African origin to play in the league and he featured for 1. FC Köln, Rot-Weiss Oberhausen, Stuttgarter Kickers, S.C. Fortuna Köln and Fortuna Düsseldorf. He played 199 matches and scored 19 goals.

He expressed his gratitude to the Bundesliga for the gesture in a tweet from his account on Monday.

Baffoe will be joined by either former players in the Bundesliga Legends Network.

They are Lothar Matthaus (Germany’s most capped player);

Pavel Pardo (One of the two Mexican players in the German league);

Steve Cherundolo (leading American appearance-maker in the Bundesliga);

Bum-Kun Cha (the most successful Asian professional in Bundesliga history);

Wynton Rufer (the German league’s most successful import from Oceania);

Paolo Sergio (One of the most successful Brazilians to play in Germany);

Jorg Albertz (formerly of Fortuna Düsseldorf and Hamburg SV);

Jiayi Shao (The most successful Chinese player in Bundesliga history).

These former players will be the Bundesliga’s ambassadors in their respective countries and geographical zones.

This season’s Bundesliga starts on August 18.

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By: Nathan Quao/citifmonline.com with additional information from the Bundesliga’s official website

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