Speaking at the launch, the Marketing Director of the GGBL Kweku Sekyi-Cann said the new product was a move by the company to provide customers with variety of quality drinks produced using local raw materials.

“The consumer is at the heart of everything we do at GGBL and as an iconic business and market leaders, we are proud to set the pace, which is why we are always innovating to meet the ever changing needs of our cherished consumers.

Tappers Palms is yet another testament to our commitment to provide our consumers with great times and great experiences in line with our purpose of celebrating life everyday, everywhere,” he said.

He added that the new product was available in 300ml and 625ml returnable glass bottle.

For his part, the Managing Director of Guinness Ghana Francis Agbonlahor said the company was committed to meeting consumer needs by ensuring that their products reflects their expectations.

“We are constantly gided by our core targets to strengthen and accelerate our premium core brands; innovate at scale to meet new consumer needs; build and constantly extend our advantage in route to consumer; among others,” he added.

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By: Franklin Badu Jnr/citifmonline.com/Ghana

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