The delegation led by Koichi Suzuki, General Manager, Middle East/Africa Automobile Department, were taken around by Mr. Nouhad Kalmoni, Chief Executive Officer of Silver Star Auto Limited.

Silver Star Auto Limited marked one year anniversary of Suzuki dealership this year with the opening of a new showroom on the Graphic road. The delegation from Suzuki was present to endorse the investment and acquaint themselves with operations of the company.

Silver Star Auto Limited marked one year anniversary of Suzuki dealership this year with the opening of a new showroom on the Graphic road. The delegation from Suzuki was present to endorse the investment and acquaint themselves with operations of the company.

Koichi Suzuki, General Manager, Middle East/Africa Automobile Department, Suzuki Motor Corporation who led the delegation was upbeat about Silver Star Auto spearheading the Suzuki dealership in Ghana in an interview with the media as he described the partnership as a combination of quality and affordability.

“In searching for an automobile dealer to officially handle sales of the Suzuki brand in the country we had no option than to turn to Silver Star Auto who were leaders in the auto market as dealers of the quality Mercedes Benz range of vehicles and as Suzuki comes with affordability and fuel efficiency joining SSAL was the best solution” he touted

Koichi Suzuki was also impressed about SSAL’s new branch with the State of the Art showroom and Service Centre. He described it as a massive investment to bring quality and affordable vehicles unto the Ghanaian market, observing Africa as a continent of opportunities and “with the potentials and peaceful nature of countries like Ghana we are optimistic the Suzuki market will grow” he said.

Welcomed the visiting delegation, Mr. Nouhad Kalmoni, Chief Executive Officer of SSAL emphasized that getting regular visit from a supplier was good news for the market as it reinforces the company’s quest to keep up the image and standards of the brand in terms of service quality. “We are particularly happy our suppliers today will see the investments we have made in our facility in terms of sales and after sales and developments in terms of showrooms across the country notably in Accra, Tema and Kumasi.

He disclosed the partnership with Suzuki was to give customers who patronized second hand cars the opportunity to own a brand new vehicle as “Suzuki provides quality and affordability with the same 3 years warranty” he added.

Mr. Kalmoni assured the delegation of the company’s commitment to Suzuki’s growth and development in Ghana and also entreated vehicle lovers to visit SSAL’s showrooms for their transportation needs spanning from micro to mini to large cars and SUV’s

The Suzuki delegation were later ushered on a tour round SSAL’s  new ultra modern showroom and service facility by Mr. Francis Amegayibor, General Manager-Sales, Passenger Cars, Mr. Kwaku Sintim Boamah, Sales Manager for Suzuki and Mr. Isaac Korsah, Branch manager-Accra, After sales service.

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Source: Silver Star Auto Limited

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The company also used the occasion to launch 2 new Suzuki models; the Baleno and the Ignis.

The newly opened ultra-modern complex comprises a modern showroom, a well-stocked spare parts warehouse, and a state-of-the art service Centre with modern facilities for handling all mechanical / electrical challenges, body and paint facility and a modern training centre.

According to Mr. Nouhad Kalmoni, Chief Executive Officer of SSAL, the commissioning of the branch and the introduction of the 2 new Suzuki models is consistent with the company’s vision to continuously bring relevant and competitive vehicles to Ghanaians at relevant and convenient locations ; hence the return to the “Graphic Road “ which is the main hub for the auto industry.

He invited all Suzuki car users and companies with fleet to take advantage of the attractive SSAL’s aftersales service contract packages to enjoy savings on the vehicle maintenance costs and have peace of mind as well.

Guest of Honour, His Excellency Ali Hassan Halabi, Lebanese Ambassador to Ghana in his address applauded SSAL and the Kalmoni family for their essential role in boosting Ghana’s economy through job creation and building the auto industry

Mr. Halabi also observed the Kalmoni family living up to its corporate social responsibility in the education sector and to the needy and the disadvantage in the community which ought to be emulated by Individuals and Corporate entities

Introducing the new Suzuki models to the invited guests, the Sales Manager for Suzuki at SSAL, Mr. Kwaku Sintim Boamah was optimistic the new Suzuki models would meet the expectations of users.

The  fuel-efficient 1.4 litre engine  Baleno he indicated offers ample space and packed with user-friendly features such as Keyless Entry, Cruise control, Push to start/stop button, Infotainment system, and safety features such as Parking sensors, and ABS.

“Similarly, the 1.2 litre engine Ignis comes with ABS, Bluetooth, Push to start/stop button, Cruise Control and an attractive Infotainment system” he said.

Upon interaction with some customers present, most of them were upbeat of the new models particularly about their fuel efficiency, attractive styling and the variety of convenient features.

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Credit: Star Auto Limited

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