The promo, which was launched earlier this month, seeks to reward loyal consumers with gold bars. The first batch of winners includes Dzutor Kosi Kente (Tema), Ali Seidu (Tema), Habil Mukhwana (Lashibi) and Price Amofa (Tema). The rest are Richard Adekomi (Amakom), Henry Mensah (Suame), Peter Arthur (Asawase), Vivian Danso (Manhyia Sarbo Zongo) and Andrews Amoah (Dichemso Manhyia District).

At a brief and colorful event held at the forecourt of Guinness Ghana Breweries Limited, Marketing Manager for Lagers at Guinness Ghana Breweries Limited (GGBL), Mr. Carsten Schemmer expressed appreciation to customers of Star Beer for their loyalty.

He explained that the promotion was one of the company’s way of saying thank you to its customers for their many years of loyalty.

“In line with our two consecutive years of winning the prestigious Monde Gold International award for the quality taste of Star Beer, we are using this opportunity to share this gold with Ghanaians”, he said.

Mr. Schemmer indicated that there are over 190 gold bars yet to be won during the promotion.

He assured other winners outside Accra and Kumasi to be patient since their gold prices will be delivered to them through Fedex.

Speaking on the dynamics, he explained that, consumers just have to open a refreshing Star Beer, look under the crown cork and if one finds GOLD inscribed under the crown cock, all they have to do is to call the dedicated phone number on the neck label. “The Gold will be delivered to the winners by our Gold partners – PMMC Jewelry.”

The Star Win Gold promo which is expected to run until February 2018, offers consumers an opportunity to win over GHc3 million worth of amazing prizes including gold bars and free drinks of Star Beer.

Brewed from the finest quality of barley, malt, and hops, Star Beer does not only offer every true beer drinker the richest and most refreshing taste in beer, but also celebrates life’s journey and those uniquely Ghanaian values which help you along the way.

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Source: Star Beer

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Star Beer for the past two consecutive years has won the prestigious Monde Gold international award for its quality taste and is using this opportunity to share this gold with Ghanaians.

Ghana, as one of the world’s leading gold producers and formerly known as the Gold Coast has a rich heritage and Gold plays a central part in many dimensions. Star Beer in celebration of our rich culture and heritage is turning the dreams and aspirations of loyal Star Beer lovers into gold.

The NCP, which will run for three months from now till February 2018 will offer consumers the opportunity to win over GHc3 million worth of amazing prizes including gold bars, hundreds of thousands of free bottles of Star Beer, Marketing Manager for Lagers at Guinness Ghana Breweries Limited (GGBL), Mr. Carsten Schemmer announced that there will be 200 (2.5g gold bars) to be won instantly during the promotion.

“This NCP is to first of all reward our loyal Star Beer consumers and how best to do so but with real Gold which has an emotional connection to Ghana. I am particularly delighted about this promotion as we give back to our consumers. This is an exciting time for our brand and I urge all quality beer lovers to get on board, enjoy a Star Beer and win gold as well as other amazing prizes.”

According Mr. Schemmer, promotion labels and crowns will be on both the 330ml and 625ml bottles of Star Beer for consumers to purchase at the various outlets including bars, restaurants, supermarkets etc.
He explained that consumers just have to open a refreshing Star Beer, look under the crown cork and if one finds GOLD inscribed under the crown cock, consumers only have to call the dedicated phone number on the neck label. The Gold will be delivered to the winners by our Gold partners – PMMC Jewelry.

Mr. Schemmer added that consumers are not to make any payments to anyone whatsoever in order to redeem their prizes.

Brewed from the finest quality of barley, malt, and hops, Star beer not only offers every true beer drinker the richest and most refreshing taste in beer, but also celebrate life’s journey and those uniquely Ghanaian values which help you along the way.

Follow the conversation #ShareTheLiquidGold

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Source: Star Beer

The post 200 gold bars for grabs in Star Beer promo appeared first on Citi 97.3 FM - Relevant Radio. Always.

Monde Selection, founded in 1961 with a unique expertise to test and analyze consumer goods from all over the world to grant them an internationally renowned quality award evaluates competing products are through specialist jury tasting after which scores are added up, averaged and awarded with a Bronze, Silver, Gold or Grand Gold quality award.

For managers of the brand, being accorded such a prestigious honour by the Monde Selection team is a testament of the immense effort being put into the beer-making process to offer Ghanaians refined and excellent taste all times.

Schemmer Carsten, the Marketing Manager of Star beer at GGBL, believes the positive feedback from the public and other stakeholders in the brewery industry is an affirmation of Star beer’s consistency in taste and quality which has been confirmed also in blind tastings in bars and pubs across Ghana.

This award is also a confirmation of the quality that comes from Ghana, with our quality in food, music, and beer. Commenting on this feat achieved by Star beer, the Marketing Manager says “For us, it is a top priority to ensure that we continually offer our consumers and the beer-drinking public in general a certain level of quality unmatched in Ghana.”

According to Carsten “It is not for nothing that the Monde Selection Awards team will pick Star beer over all others to receive such an important award.” “This award tells us that we are doing something right and commendable and thus we will continue to offer Ghanaians the best” he further adds.

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Source: Star Beer

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However, the joke drops when it’s time for the Taste Guru to taste a glass of Star Beer. The ad makes it clear here: the taste of Star is no laughing matter. At the moment of truth, the wonder of the Guru’s audience is substituted for electric excitement. This is the real deal. This is the Taste of Beer.

The Taste Guru campaign is inspired by the Gold Quality Monde Award that Star Beer won in 2016. This glorious Gold medal was the confirmation, that Star Beer meets the highest standards of product quality, even on an international stage. The great taste of Star Beer is a result of the strong Ghanaian brewing competence of course with no added sugar. The brand’s new slogan The Taste of Beer is an assertion of this fact, and its new campaign, which will be communicated across Ghana via TV, Radio, billboards and digital advertising, is an illustration of all the elements that have made Star a mainstay in bars, pubs and restaurants nationwide for over fifty years: the golden colour, the bright foam head, and millions of tiny bubbles that keep each glass of Star Beer fresh until the very last sip.

Star Beer’s new focus on taste is expected to be its driving message for several years to come, a welcome change in an industry with players that, in recent years, have seemed more concerned with trendy, ephemeral messaging than the most important message of all: product efficacy. And in this case, taste. Star Beer’s return to the basics is refreshing. In the words of the Taste Guru himself, “Ten over Ten!”

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Source: Star

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