Using his twitter handle @NakufoAddo, the President on Thursday tweeted ‘’I commend the organisers of #SMWiAccra for hosting such a successful international event in Accra and boosting the City’s tourism.’’ He also tweeted ‘’Social media is obviously an integral part of our lives and we, in government, must use it to bring development to our people’’

As part of the week, Vodafone Ghana partnered Facebook and Google to register 1,000 small scale businesses online. This is part of efforts to empower businesses to take advantage of the benefits of social media in becoming successful entities.

The week-long event also covered masterclasses on key social media platforms including twitter and google, and how individuals and businesses could benefit from them. Participants were also taken through sessions on various topics such as ‘the power of twitter’, ‘building a digital career in Ghana’ and ‘creating content people love’.

Social Media Week is a global event which has been hosted in over 20 cities across the country. The week-long event, which is underway started on the 11th – 15th September 2017 in Accra, will cover forums, conferences, sofa sessions and masterclasses on how individuals and businesses can benefit from social media. The event has been hosted in over 20 cities globally.

Social Media Week is organised by Echo House Ghana and powered by telecommunication giant, Vodafone Ghana.

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Credit: Vodafone Ghana

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The one-week event from September 11 to 15 will cover forums, conferences, sofa sessions and masterclasses on building your business on social media is estimated to attract over 5,000 participants.

The Marketing Manager for Accra Mall, Denise Asare stated in a press release that the event was a great opportunity for patrons to unearth their potentials using social media.

“Looking at the vast opportunities maximizing social media can bring to Ghana, we at the Accra Mall are happy to be on-board this project.”

The Marketing Manager added that the retail centre is ever ready to lend any such support to digitalizing Ghana.

Social Media Week Accra (SMWi) is an independently organized event by EchoHouse Ghana Limited, the number one youth marketing agency in Ghana, creating strategies for brands that seek to target young people through brand activations, digital marketing, events etc.

SMW is an industry platform, worldwide conference and industry news site. The event has been hosted in over 20 cities globally. It provides an active space for discourse on how social media and technology are changing businesses, society and culture around the globe.

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Source: Accra Mall

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The beauty of this change, however, is not the change in our views or being up to date with trends but the brilliance that comes with how the things we care about, our expressive thoughts and the ways and means through which business is now done. A business that would have taken months to start now starts within days.

The crux of social media week

Social Media Week, the biggest global social media conference platform will be coming to Ghana for the first time to inspire conversations about how we have moved from finding businesses through classifieds to making friends through shared frustrations. SMW is a worldwide industry platform and network done through global city-to-city conferences. It is aimed at giving professionals at the intersection of media, marketing and technology the insights, ideas and opportunities they need to advance themselves and their organizations in a globally connected world of social media. The global footprint of the event is staggering – over 22 cities, 75000 attendees and 10000 speakers which translate into 250000 social media mentions annually with a reach of 600 million.

The Accra connection

Accra, and in effect Ghana is bustling with the drive to grow its relevance on the global scene. Industries are expanding, the startup culture is at an all-time high! Young people have become more discerning, and everyone is thirsty to benefit from this boom.  We are bringing together industry players to have a discourse that enlightens everyone involved in this event

From September 11th to 15th, various segments of society will be engaged, ranging from Big Brands, SMEs, the Tech Industry, through to NGOs and the Arts and Entertainment Industry. There will be several masterclasses, training sessions, workshops, etc to help these segments improve their use of social media for its various purposes. Accra’s connection will come to life! And we will do it while showing the world every amazing feature that Ghana, but has not managed to show. Social Media Week, Accra is headline by EchoHouse Ghana Ltd, and supported by Pulse Creatives.

For enquiries please contact:  [email protected]

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Source: Echo

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