The delegation led by Koichi Suzuki, General Manager, Middle East/Africa Automobile Department, were taken around by Mr. Nouhad Kalmoni, Chief Executive Officer of Silver Star Auto Limited.

Silver Star Auto Limited marked one year anniversary of Suzuki dealership this year with the opening of a new showroom on the Graphic road. The delegation from Suzuki was present to endorse the investment and acquaint themselves with operations of the company.

Silver Star Auto Limited marked one year anniversary of Suzuki dealership this year with the opening of a new showroom on the Graphic road. The delegation from Suzuki was present to endorse the investment and acquaint themselves with operations of the company.

Koichi Suzuki, General Manager, Middle East/Africa Automobile Department, Suzuki Motor Corporation who led the delegation was upbeat about Silver Star Auto spearheading the Suzuki dealership in Ghana in an interview with the media as he described the partnership as a combination of quality and affordability.

“In searching for an automobile dealer to officially handle sales of the Suzuki brand in the country we had no option than to turn to Silver Star Auto who were leaders in the auto market as dealers of the quality Mercedes Benz range of vehicles and as Suzuki comes with affordability and fuel efficiency joining SSAL was the best solution” he touted

Koichi Suzuki was also impressed about SSAL’s new branch with the State of the Art showroom and Service Centre. He described it as a massive investment to bring quality and affordable vehicles unto the Ghanaian market, observing Africa as a continent of opportunities and “with the potentials and peaceful nature of countries like Ghana we are optimistic the Suzuki market will grow” he said.

Welcomed the visiting delegation, Mr. Nouhad Kalmoni, Chief Executive Officer of SSAL emphasized that getting regular visit from a supplier was good news for the market as it reinforces the company’s quest to keep up the image and standards of the brand in terms of service quality. “We are particularly happy our suppliers today will see the investments we have made in our facility in terms of sales and after sales and developments in terms of showrooms across the country notably in Accra, Tema and Kumasi.

He disclosed the partnership with Suzuki was to give customers who patronized second hand cars the opportunity to own a brand new vehicle as “Suzuki provides quality and affordability with the same 3 years warranty” he added.

Mr. Kalmoni assured the delegation of the company’s commitment to Suzuki’s growth and development in Ghana and also entreated vehicle lovers to visit SSAL’s showrooms for their transportation needs spanning from micro to mini to large cars and SUV’s

The Suzuki delegation were later ushered on a tour round SSAL’s  new ultra modern showroom and service facility by Mr. Francis Amegayibor, General Manager-Sales, Passenger Cars, Mr. Kwaku Sintim Boamah, Sales Manager for Suzuki and Mr. Isaac Korsah, Branch manager-Accra, After sales service.

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Source: Silver Star Auto Limited

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The company on Monday commissioned a new showroom and service centre in Kumasi and announced a free diagnosis campaign on Suzuki vehicles with a 20 percent discount on labour and genuine spare parts.

The move, the company said is in line with its vision to bring Mercedes-Benz & Suzuki vehicles as well as genuine parts to the doorstep of customers in the Ashanti Region.

SSAL is also committed to bringing the best sales and after-sales service to the region.

Located at the Prempeh 1 Street in Adum, the facility will provide sales and after-sales support on the company’s products such as: Mercedes-Benz vehicles, Suzuki vehicles, Energizer Automotive Batteries and MOTUL Automotive Oils and Lubricants.

The Chief Executive Officer of the company, Mr. Nouhad Kalmoni informed expectant guests at the launch on Monday of the new operation as a turning point of its presence in the Northern sector of the country, stressing that “Kumasi is important for us as it happens to be the second biggest city in terms of population and Mercedes-Benz cars in operation.”

“With the addition of Suzuki vehicles we can now cater to a bigger portion of the population in the region.  We hope to sell at least 12 units Mercedes-Benz cars, 75 units of SUZUKI and look to receive and service 50 cars a month at the workshop in the first year,” he noted.

“Having to drive to Accra or Tema for servicing meant a lot of hardship and anxiety along the way for the owners and to avoid this some of our customers were using unauthorized workshops / mechanics with non genuine parts for their repairs in Kumasi and now we are telling them that ‘The Specialists’ are here with fully qualified and trained technicians along with genuine spare parts.”

Mr. Kalmoni also informed that as the company is begging its operations with passenger cars mainly and hopes this entry will pave way for the introduction of commercial vehicles such as: Buses, Vans, Tipper Trucks and Tractor Heads in the region.

Nana Adu-Asare, Amakomhene who spoke on behalf of Asantehene, Otumfuo Osei Tutu II commended SSAL for such investment touting it as a positive addition to the well-established automobile industry in Kumasi and further deepens the choices available for potential and existing users of vehicles in the region.

“We are particularly happy that users of the company’s franchise brands would now have access to genuine spare parts and quality automobile oils and batteries at their door steps,” he said

As part of activities earmarked to officially open the facility, the company has also announced a Mercedes-Benz promo dubbed: “An Executive Decision” where customers who buy two (2) units Mercedes-Benz C-Class will automatically get one (1) unit Suzuki Celerio saloon car for free from the 28^th November to 22^nd December with the offer valid whilst stock lasts and some conditions applied.

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Credit: Silver Star Auto limited

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