This represents the first major change to the way the telecom company communicates since the introduction of the “Power to You” strapline in 2009.

The repositioning, which was launched on October 6, 2017 and has been rolled out across all its markets including Ghana, is to underline Vodafone’s belief that new technologies and digital services will play a significant role in transforming society and enhancing quality of life in the years ahead.

It defines Vodafone’s purpose in the changing world of technology as partnering governments and the customer in a way that offers confidence and optimism for exploiting emerging technologies.

As part of the repositioning, the strapline “Power to You” now becomes, “The Future is Exciting. Ready?

This is to reflect the deepened partnership with, and commitment to customers in the ever-changing space of technology.

It also reflects a commitment by Vodafone to communicate with customers in a more engaging and exciting manner. The change is indicative of Vodafone’s resolve to stand by customers each step of the way as they navigate the dynamic and fast moving space of technology.

Chief Executive of Vodafone Ghana, Yolanda Cuba said:

“Technology is undergoing tremendous changes globally, influenced by rapid innovation and the desire by customers for efficiency and expansion of digital services. Our repositioning and new visual identity, which finds expression in the strapline, “The future Is exciting. Ready?” will completely transform how we engage and will give customers reasons to be optimistic about the future. It is also aligned with our vision to ignite Ghana’s digital revolution.”

Yolanda Cuba was of the view that Vodafone’s promise of empowerment through the concept of “Power to You” completely transformed how the company engaged with customers and businesses when it was unveiled in 2009. However, that relationship with customers ought to be taken some notches higher.

“Our global and local research have revealed that customers across markets believe that the way technology is evolving through connectivity makes the future exciting and we want everybody to benefit every step of the way, hence, the transition from ‘Power to You’ to ‘The future is exciting. Ready?'”Vodafone’s C.E.O. said.

Across key media and outdoor channels, Vodafone’s unique change is being showcased to define a digital-first, modern and dynamic agenda that will entrench the company’s industry leadership in customer experience, innovation and thought-leadership.

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Source: Vodafone Ghana

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Mariam Yahya Ibrahim had been ordered to abandon her newly adopted Christian faith and return to Islam. She had also been charged with adultery for marrying a Christian man.

Judge Abbas al Khalifa asked Ibrahim whether she would return to Islam. After she said “I am a Christian” the death sentence was handed down, the judicial sources said.

Outside the court, about 50 people held up signs that read “Freedom of Religion”, while some Islamists celebrated the ruling, chanting “God is Greatest”.

Young Sudanese university students have mounted a series of protests near Khartoum University in recent weeks asking for an end to human rights abuses, more freedoms and better social and economic conditions.

Western embassies and Sudanese activists have condemned what they said were human rights abuses and called on the Sudanese Islamist-led government to respect freedom of faith.

Source: Reuters

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