The plan is to combine Google’s treasure trove of personal data with machine learning algorithms to help news publications grow and maintain its subscriber base.

For each new subscriber Google brings to the table, the company will take up to a 30 percent finder’s fee. The agreements will reportedly be similar to the deals Google has with traditional advertisers through its AdSense business.

This comes after Google earlier this month said it would make it easier for paywalled sites like The New York Times, the Wall Street Journal, the Financial Times, etc. to get more subscribers. Part of that entailed giving publishers the option to place limits on how many articles people can access for free via Google Search. Before, Google required publishers to offer up at least three stories a day for free via Google Search.

“We want to have a healthy ecosystem where we’ll benefit both as a society and with our business,” Google Head of News Richard Gringas told the FT. “We are still working it out, we’re not experts in the subscription business, but the rev shares will be very, very generous.”

Google is not the only one trying to make life a little easier for digital news organizations. Last week, Facebook began testing subscription support for instant articles. As part of Facebook’s new initiative, it requires publishers to offer up at least ten articles for free to readers.

I’ve reached out to Google and will update this story if I hear back.

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Source: Techcrunch

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He said one out of about 66 women  was likely to die from a maternal health related ailment by the age of 49.

Speaking during a lecture on how blood donation could mitigate maternal deaths, Prof Adanu, said since 1990 deaths relating to maternal health had reduced drastically by about 49%.

“Also institutional maternal mortality ratio has also reduced from 230 in 2009 to 153 in 2012,” he added.

The lecture, which was organized by the Ghana National Blood Services and sponsored by Mamaye Ghana, a maternal health oriented NGO, was on the theme: ‘’Safe Blood for Saving Mothers”.

He recommended continuous antenatal care, use of nutritional supplements and skilled care as some of the measures which could curb maternal deaths during pregnancy and appealed to people to donate blood as the absence of blood and blood products limited the effectiveness of maternal health care workers.

“Also the absence of blood storage at a facility increases the delay in being able to save a mother’s life”, he added.

He said the government was working to reduce maternal deaths by 75% as well as to have 90% deliveries or births attended to by skilled attendants by 2015.

Nana Oye Lithur, Minister of Gender, Children and Social Protection, said women played critical roles at home and the socio-economic development of the country hence the need to protect their lives.

She reiterated the call for all people to donate their blood to save lives.

Source: GNA

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