Orijin revolutionised herbal bitters by using creative thinking and taking the best from the past and making it relevant and right for today.

Unveiling the new product at a colorful event held at Sokoban Village in Kumasi, Leticia Teiko Insaidoo – Mainstream Spirits and Customer Marketing Director said , “As a business that continues to innovate new products to meet new consumer tastes, I am excited about Orijin Herbal Gin, our new invention; a gin blended with herbs for a full flavor and smooth finish. This new twist to gin, adds dynamism and energy to the category, resulting in a product consumers will enjoy”.

Orijin Herbal Gin, is a spirit drink with 40% ABV, infused with a selection of aromatic and distinctive herbs and fruit extracts. A gin with the characteristic intense gin taste yet full of flavour. Consumers do not need to add lime because Orijin Herbal Gin has an amazing aroma. Full flavour Orijin Herbal Gin will retail at 1 GHC per tot/sachet and GHC 11 for the 750 ml and is available in all bars in the Ashanti and Greater Accra Regions of Ghana”.

Just as our Orijin Trademark, Orijin Herbal Gin draws inspiration from our African roots and years of herbal tradition. Innovation and alchemy runs deep in our blood. We live to challenge conventions and reimagine what everyone else takes for granted. We did this in bitters when we introduced Orijin Bitters and it was a matter of time before we did it within the Gin category. This new twist on Gin, adds dynamism and energy to the category, resulting in a brand consumers will enjoy”.

Orijin Herbal Gin is not for sale to persons under the age of 18 and not recommended for pregnant women.

–

Source: Guinness Ghana Breweries Limited

The post Guinness Ghana unveils orijin herbal gin appeared first on Citi 97.3 FM - Relevant Radio. Always.

Monde Selection, founded in 1961 with a unique expertise to test and analyze consumer goods from all over the world to grant them an internationally renowned quality award evaluates competing products are through specialist jury tasting after which scores are added up, averaged and awarded with a Bronze, Silver, Gold or Grand Gold quality award.

For managers of the brand, being accorded such a prestigious honour by the Monde Selection team is a testament of the immense effort being put into the beer-making process to offer Ghanaians refined and excellent taste all times.

Schemmer Carsten, the Marketing Manager of Star beer at GGBL, believes the positive feedback from the public and other stakeholders in the brewery industry is an affirmation of Star beer’s consistency in taste and quality which has been confirmed also in blind tastings in bars and pubs across Ghana.

This award is also a confirmation of the quality that comes from Ghana, with our quality in food, music, and beer. Commenting on this feat achieved by Star beer, the Marketing Manager says “For us, it is a top priority to ensure that we continually offer our consumers and the beer-drinking public in general a certain level of quality unmatched in Ghana.”

According to Carsten “It is not for nothing that the Monde Selection Awards team will pick Star beer over all others to receive such an important award.” “This award tells us that we are doing something right and commendable and thus we will continue to offer Ghanaians the best” he further adds.

–

Source: Star Beer

The post Star Beer wins gold second time at Monde selection awards appeared first on Citi 97.3 FM - Relevant Radio. Always.