So-called reminder ads track which products people have looked at online and then promote them across the web.

Google said reminder ads were “useful” but said it wanted to give people “more control” over what they see online.

Individual reminder ads will be “mutable” on websites that use Google’s services to provide adverts.

Muted promotions will be replaced with other adverts. There will not be a way to opt out of seeing all reminder adverts by default.

The change will be rolled out as part of an update to Google’s ad settings, available to people who have a Google account.

The account dashboard will show people which companies are currently targeting them with “reminder ads” based on products which they have previously viewed.

Google’s “mute this ad” feature was first introduced in 2012. It lets people hide any advertisement they do not wish to see again.

The company said the feature is used “millions of times” every day.

However, reminder ads dished up by other organisations such as Facebook and Amazon will not be affected.

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Source: BBC

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“Funding Choices” will roll out first in North America, UK, Germany, Australia and New Zealand, Google said in a blog.

Google is also working on an ad-blocker of its own, which will function in its Chrome browser.

That will block specific adverts that do not meet Google’s standards.

Ad blocking programs are designed to protect consumers from intrusive web ads that slow down browsers and vacuum up personal data.

Ad-blockers take “a big toll” on publishers and producers who rely on advertising revenue, said Sridhar Ramaswamy, Google’s senior vice-president in Ads and Commerce.

“We believe these changes will ensure all content creators, big and small, can continue to have a sustainable way to fund their work with online advertising,” he wrote.

Google is part of the Coalition for Better Ads, a group which also includes News Corp, Facebook and Unilever, and is dedicated to “improving users’ experience” of online advertising.

Recent figures from the Internet Advertising Bureau (IAB) suggested that 22% of UK adults use an ad-blocking service online.

In 2016 the service Ad Blocker Plus claimed to have more than 100 million active users worldwide.

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Source: BBC

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