GMA beat over 29 other international PR agencies to win the much sought-after award. The event witnessed winners from Africa, Asia, Europe, Latin America, North America, Middle-East and Pacific.

GMA’s recognition was based on the use of innovative ideas through its subsidiary, YFM, the number one urban radio station in Ghana to champion a creative internal communication campaign dubbed #YVENGERS that effectively engaged personnel across the company.

YFM, the award winning radio station wanted to strengthen the team bond and spark some excitement between DJ’s, Presenters, Technicians and Management among others with the #YVENGERS Campaign. The campaign was initiated a week to the premier of the the Avengers Infinity War Movie to target staff and patrons of YFM on social media where artworks of most employees of the company were designed to depict a character from the Avenger Movie franchise.

The #YVENGERS campaign engaged over 4,000 young Ghanaians on Twitter who found the artwork interesting and continued to talk about it after the campaign. #YVENGERS was number one on the trend list for the first week and among the top five during the second week.

The Chief Executive Officer (CEO) of Global Media Alliance, Mr. Ernest Boateng, who received the award in Barcelona on Friday 19th October 2018 said, “the award which was made possible by our innovative staff, is another achievement in the journey of this company. Team bonding among the staff of GMA has also contributed to our great journey. GMA promotes such qualities through fun filled campaigns and being recognized internationally for this, makes us all proud to be a part of the GMA family.”

Mr. Boateng dedicated the award to all staff of the company for their contributions in growing the company. GMA has over the years been recognized both locally and internationally, for its outstanding contribution in the PR and Media industry.

On his part, Eddy Blay, Programmes Manager for YFM commended the team for the recognition, adding, “We are elated on being recognized with an International award. We are truly humbled and honored to win in this category. We dedicate this award to all our audience and social media followers for their support to the Station.”

The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in Public Relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in Public Relations. It fulfills this aim through networking opportunities, its code of conduct, and intellectual leadership of the profession. With several years of experience, IPRA, recognized by the United Nations, is now present throughout the world wherever Public Relations is practiced.

GMA is an Integrated Communications and Media Company with over 20 years experience in PR, Events Management, Digital Marketing, Broadcasting (YFM, Happy FM and e.tv Ghana), Creatives and Production.
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Source: Global Media Alliance

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As part of the educational tour, the students were met by Chief Executive Officer of GMA, Mr. Ernest Boateng, who urged them to use digital platforms and every opportunity available to harness their skills while in school.

He said GMA welcomes such initiatives as part of its Corporate Social Responsibility efforts to introduce PR students to the practical side of PR practice.

Interacting with the students, Director of GMA, Ms. Emma Wenani, said GMA is the agency of choice to learn from, owing to its world class clientele, international awards, and wealth of experience across various industries.

“GMA has won the coveted IPR consultancy of the year award three times: first in 2013, 2015 and 2016 concurrently. Aside that, GMA has won Africa Best Employer Brand 2017 awarded by World HRD Congress, Best PR Agency in Corporate Communications 2016 awarded by the International Public Relations Association, among others.”

In the course of the presentations, the students expressed a general appreciation for GMA’s current PR strategies used to execute key PR account campaigns.

“We never knew this amount of work went into the campaigns that we see and read about”, one student said.

On behalf of the students, Kenneth Aidam, President of PReMSA, thanked the management and staff of GMA for their warm reception and making their departmental week celebrations a success.

“We look forward to more partnerships with GMA where students can freely learn the best PR practices from the team at GMA. We are most grateful once again for the opportunity.”

Global Media Alliance is a focused Integrated Media & Entertainment Company with 20 years of experience and expertise in Broadcasting, Public Relations and Media Consultancy, Events Management, Creative Services, Digital and Brand Marketing.

GMA is one of the leading PR Consultancies in the country with experience in the diverse segments of the public relations industry.

GMA is affiliated to Weber Shandwick and Fleishman Hillard, two of the top 5 PR firms in the world.

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Source: Global Media Alliance

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International Women’s Day is annually marked on March 8 to recognize the achievements of women in society in social, economic, cultural and political areas. In recent times, many women as much as they keep their roles as the homemaker, have also taken up career roles in the corporate and entrepreneurial world.

The global theme for this year’s celebration is ‘Press for Progress’.

Speaking on the subject “Building my Career through Effective Communication and Packaging”, Mrs. Sunkwa-Mills said “It is important for us as ladies to pay some attention to how we look because our appearance, which is entirely our brand, says a lot about us before we communicate with words. It doesn’t mean you should look all expensive, but rather presentable wherever you find yourself”.

Speaking on the global theme for this year’s celebration, Mrs. Sunkwa-Mills further encouraged women to utilize their talents and skills in building their personal brands.

According to her “building your brand is not all about how you look but also how to communicate, connect and utilize your talent and skills”. She added, “It is important to set personal values and principles buttressed with your talents and skills, and in consistency so as not to confuse people’s perception about you”.

Mrs. Mills who is also the Founder and Manager of Jane’M Salon and Spa further urged women present to be confident in who they are and what they do.

A Director at GMA, Ms. Emma Wenani, stated that “the theme for this year’s celebration of International Women’s Day is inspiring enough for us as women to pursue our ambitions to the very end. Women are unique in their contributions and in their roles in society”.

She also encouraged her female colleagues to demonstrate their skills with determination to be able to achieve their dreams while remaining particularly true to their personal brands.

Many organizations across the globe organize and execute various activities including workshops, donations, seminars and fora among others to appreciate the work of women and also show their support to them.

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Source: GMA

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The Launch saw the introduction of two (2) additional categories into the awards scheme to honor more players in the beverage industry. The new categories; Socially Responsible Beverage Company of the Year and New Beverage of the Year have been introduced to challenge industry players to excel beyond operations in Ghana.

Speaking at the launch, the CEO of Global Media Alliance, Mr. Ernest Boateng said “the new year brings with it greater opportunities for beverage companies to thrive beyond their previous successes. As a company, we are confident that the industry players who have kept us refreshed for many years will continue to challenge themselves to churn out the best beverage brands not just to meet international standards but to beat them as well”.

The Chief Executive Officer of the Ghana Tourism Authority, Mr. Akwasi Agyeman, who was the Guest of Honor at the event, in his remarks emphasized on his organization’s support to activities that seek to promote the name of Ghana on the international market.

“The Ghana Tourism Authority will support this initiative as part of promoting Ghanaian goods and services. In fact, these efforts are part of the bigger vision of His Excellency Nana Addo Dankwa Akufo-Addo to see a more self-reliant Ghana, moving beyond aid. We are hopeful that the startup companies in this space will also be encouraged to excel with the introduction of GBA”, he said.

He further commended the beverage industry for their work and expressed hope in their excellence beyond Ghana. “Beverages are the biggest in production when we consider made-in Ghana Goods. You have refreshed us, entertained us, kept the Ghanaian heritage, given us jobs and a sense of hope that Ghana can drive her economy. Should your efforts be replicated in every endeavor, Ghana too can make it. I am hopeful that our beverages will be enjoyed not only in Ghana but across the world and respected for their quality”, he added.

The Ghana Beverage Awards was first launched in 2016 with the objective of honouring the diligent beverage producers of this country as well as to create a platform for stakeholders in the industry to interact with each other for their collective good.  Beverage giants including Kasapreko Company Limited, Guinness Ghana Brewery Limited, Blow Chem Industries (producers of Bel Aqua Mineral Water), Special Ice Company Limited, Blues Skies Ghana, TT Brothers Company Limited (producers of Uncle T wine), GIHOC Distilleries (producer of Castle Bridge) and Twellium Industrial Company Limited (producers of Rush Energy Drink) participated in the Maiden Edition last year.

The Food and Beverage Association of Ghana (FABAG), Food Research Institute under Centre for Scientific and industrial Research (CSIR) and the Ghana Tourism Authority (GTA), are the organizing partners in the event.

The following displays the award categories

Product Specific

• Spirit of the Year
• Beer of the Year
• Bitters of the Year
• Water of the Year
• Ciders/RTD of the Year
• CSD of the Year
• Cocoa/Chocolate/diary drink of the Year
• Energy drink of the Year
• Fruit juice of the year

General categories

• Manufacturer of the Year
• Product of the Year

Included Categories

 Socially Responsible Company of the Year

 New Beverage of the Year

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Source: GMA

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The IPR’s 6^th National PR and Communication Excellence Awards, themed “Driving Value from PR Values” was to celebrate excellence in Public Relations practice in Ghana.

GMA has won the coveted award 3 times: first in 2013 and in 2015 and 2016 concurrently.

The IPR Award comes on the back of 2 International Awards that the company won this year; Africa Best Employer Brand 2017 awarded by the World HRD Congress and Best PR Agency in Corporate Communications 2016 awarded by the International Public Relations Association.

The Chief Executive Officer of Global Media Alliance, Mr. Ernest Boateng, speaking on winning IPR Consultancy of the Year expressed his appreciation to clients for their support and to employees for their hard work and commitment saying “we are grateful to our clients for believing in us and staff for the various roles they play, making us the Number 1 Ghanaian-owned PR Agency in Ghana. We will continue using International Best Practices and Standards in performing our tasks in order to achieve our vision.”

Mr. Boateng also thanked IPR Ghana for recognizing GMA’s culture of excellence and its commitment to serving its clients.

Global Media Alliance is an Integrated Media and Entertainment company and is one of the leading PR Consultancies in the country with over nineteen years of experience in the diverse segments of the Public Relations industry. GMA is affiliated to Weber Shandwick and Fleishman Hillard, both top 5 PR firms in the world.

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Source: Global Media Alliance

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Global Media Alliance was among the only three African PR agencies to have competed against 27 other global agencies in 60 Corporate Communications categories.

The event witnessed winners from Africa, Asia, Europe, Latin America, North America, Middle-East and Pacific.

GMA’s recognition comes in the wake of the Ghanaian agency’s strict adherence to insight based PR strategies, PR measurement of outputs to match ROI, aligning with top industry trends and technology investment.

Chief Executive Officer (CEO) of Global Media Alliance, Mr. Ernest Boateng, who received the award in Bulgaria, said: “this marks another great milestone in the annals of this company and was made possible by our existing clientele and hardworking staff. Being recognized internationally pushes us to continue to work hard in assisting our clients deliver on their brand promises to their various consumers. We will continue to creatively harness the power of integrated media communications to give value for money to our clients.”

Mr. Boateng dedicated the award to all staff of the company for their efforts at growing the company for the past 19 years.

GMA has over the years been recognized both locally and internationally, for its outstanding contribution in the PR and media industry.

IPRA is the leading global network for public relations professionals. It aims to further the development of open communication and the ethical practice of public relations.

It fulfills this aim through networking opportunities, its code of conduct, and intellectual leadership of the profession.

With several years of experience, IPRA, recognized by the United Nations, is now present throughout the world wherever public relations is practiced.

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By: citifmonline.com/Ghana

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The pre-World Cup friendly on Saturday night was the second time the Dutch had beaten the Black Stars under these circumstances, having won 4-1 just before South Africa 2010.

“We are too careless with the ball at times,” the Manchester United-bound coach told Dutch media on Saturday.

Robin van Persie scored the only goal of the match in the fifth minute at De Kuip Arena in Rotterdam.

“In the first half, there were many opportunities for us to create opportunities, but we have not taken advantage of them. We have created and scored a brilliant goal, but it should have been 3-0. We had another two fantastic attacks.”

Ghana have left for the USA to continue preps while the Netherlands meet Wales in Amsterdam on Wednesday.

by: Gary Al-Smith/Citifmonline.com/Ghana

Follow @garyalsmith

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