Mr. Sadalage who was speaking at the fourth edition of the monthly ‘Grow Your Business Series’ over the weekend said any budding fashion designer who wanted to be part of this great revolution should visit Busy’s JUMP portal (www.jump.com.gh ) to access information to enter the competition.

“We believe in the youth of Ghana and believe that with the right kind of support, the youth in Ghana can lead this country and Africa to make great strides both now and in the immediate future. The competition will run for four weeks and interested persons can share their work/ sketches online ([email protected]). Three applicants will be shortlisted on a weekly basis by a panel of judges. The 12 shortlisted applicants will be taken through a master class and a two day ‘’ mentorship program with established designers,” he stated.

He added that the 12 designers would then be required to be put together a sketch of their collection for review by the judging panel. Mr. Sadalage added that the top 3 will have the production of their collection fully funded for display at the 2017 Glitz Africa Fashion week. The best designer out of the top 3 collections will be selected as the final winner and ultimately, the winner will take home a cash prize, a Busy router with 3months data supply and an opportunity to showcase this/ her work at the 2018 Glitz Africa Fashion week.

The judges for the competition include Claudia Lumor, Chief Executive officer and Editor in-chief of Glitz Africa magazine; Oheneba Yaw Boamah, brand owner and designer of Abrantie The Gentleman, Jessica Naa Adjeley Konney; renowned fashion blogger and Karen Kane; the brand owner of KASH boutique and salon as well as Television host of the Jodha Akbar chatroom.

The launch event, which was heavily patronized by fashion enthusiasts, saw spectacular designs by Jermaine Bleu and Meg’s Signature displayed on the runway.

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Source: Busy

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JUMP Academy has been added to the Education category of the portal www.jump.com.gh.

Praveen Sadalage, Chief Executive Officer of Busy addressing the guests at the launch; held at the University of Professional Studies, Legon said “The JUMP Academy initiative seeks to provide students and other young professionals with the requisite courses and practical case studies through high quality recorded videos and lecture notes from experienced lecturers from University of Professional Studies (UPS) and Regent University.”

According to Mr. Sadalage, in pursuance of Busy’s vision to become the Next Generation Operator, “we are determined to accompany and empower the Ghanaian youth on their journey to acquire knowledge and to contribute to their education using information and communication technology. JUMP Academy is easy and free to access and has no restrictions on the profiles of those who can access it. We ensure a constant updating and enrichment of the contents to allow the youth get the best out of the platform”.

He added; “We are excited to demonstrate Busy’s commitment to bridging the digital divide in education through the launch of the JUMP Academy. The primary aim of this initiative is to align education to current trends in the ICT space, thereby complementing government’s efforts to digitise learning. Through partnerships and the numerous educational resources on the platform, we hope to fast-track education into the digital age.”

Youth Programme Manager at Busy, Joyce Danso said “a key pillar in Busy’s regional strategy is a focus on the youth segment – individuals aged 25 and under which make up 60-70% of the population.

“We find this group as an impressive pool of talent with immense capacity waiting to be developed.  Therefore, one of our main objectives is to drive the education agenda in Ghana, in line with our strategy to empower the youths”, she said.

Joyce Danso added that despite the growing access to e-learning portals, there is the demand for more.  Busy’s JUMP Academy e-learning portal is however unique in the sense that, this portal has been created with the Ghanaian student and students resident in Ghana in mind. The educational content, lectures and case studies are based on examples we know in Ghana and can easily relate to”.

As part of the initial launch, the Academy will provide free introductory content in Information Technology (IT), French, Finance and Accounting with plans to add more courses. “We understand that young people have the zeal and passion to learn to develop themselves in an easier and convenient way. JUMP academy therefore comes in timely to solve the challenges of traditional modes of learning and to support both regular and distance education. We are excited about the prospects of this new initiave of Busy and will call on all students to take advantage to develop themselves”, Ms Danso said.

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Source: Busy

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One of these is the “3 paddies” product geared towards acquiring new customers to the network.

The product rewards existing customers with 2GB monthly data when they invite 3 friends to join the network.

Linda Narh, Head of Marketing at Busy explained that when existing Busy customers recommend three friends to join the Busy network, they unlock a special bundle for a whole year which involves 2GB/month of ultrafast data, for only GHc20 in addition to getting a free 500MB of data for every friend that joins Busy.

Busy has over the past two months launched a range of youth-oriented products culminating in the relaunch of the Busy brand last month.

With the launch of JUMP in March, Busy reiterated its focus to drive the education agenda across its African markets, in line with its strategy to empower the youth through its three-pronged approach, which consists of a graduate development program, a student brand ambassador program, and the online educational platform called JUMP.

In April Busy relaunched its new brand with a focus on digital-first and with the introduction of mobile digital platforms such as MyBusy Mobile App, an interactive platform that allows customers to track their data usage, top up data, bundle data and control their data usage.

There is also the Web self-care app which allows customers to interact with busy on their laptops or desktop. The company said the new focus on youth and young professionals stems from Busy’s commitment to ensure that its advanced technology is maximised to contribute extensively in meeting their aspirations.

“With these advanced platforms, we want our customers and their friends and those with whom they do business with to jump onto Busy and experience what the output of advanced technology can do”, Linda Narh said added.

The 3 Paddies offer is 2GB data at a price of GHs20 valid for 30 days and available for 12 months. To claim this offer, customers must register & recommend at least 3 friends, by logging on to 3paddies.busy.com to provide their names and contact numbers.

Existing customers must simply register and recommend at least 3 friends to access the offer. Prospective customers must purchase a Busy SIM, register and recommend at least 3 friends to access the offer. Customers with inactive

Busy SIMs should simply reactivate their SIMs, register and recommend at least 3 friends to access the offer.

When a recommended friend joins Busy (purchases and activates a SIM card within the period the offer is available), they receive 500MB of free data with 7days validity and there is no limit to the number of friends one can recommend.

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By: citifmonline.com/Ghana

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